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SAIT Polytechnic Continuing Education: Hammer
Life isn't theoretical.
Learn how to do real things with Continuing Education at SAIT.
Advertising Agency: Creative Intelligence, Calgary, Canada
Creative Director: Christopher Heatherington
Art Director: Brian Allen
Copywriter: Sean Mitchell
Photographer: Gary Campbell
Published: September 2007
Comments
Brilliant Campaign! But i feel the visual should show a close up like the knife, that would have been better, more impactful with consistency to it's ads. Even so it's still brilliant!
I like this campaign, but the writing is incredibly weak. You need a tighter, smarter line to wrap it up.
With the watch on the left wrist means the guy is right handed. He should be holding the nail with the left hand and his right hand would be hammering.
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