Sainsbury's: Mother's Day flowers

The idea behind this campaign is to encourage members of the public to submit their personal ‘thanks’ to their mums through social media (using the hashtag #ThanksMum). The most memorable tweets will then feature in a full page press ad the day before Mother’s Day, celebrating these special mother and child relationships. The press campaign comprises of two consecutive half pages with each execution showing a different child holding two of Sainsbury’s beautiful bouquets. Each bouquet will have a selection of appreciative personal messages surrounding it written by the child to their mother. The digital element will focus on a call to action on the press ad, asking members of the public to send in their messages of appreciation for their mums via Twitter and Facebook, which will result in a full page press ad showing a huge bouquet with the best messages coming out of the flowers.

Creative Agency: AMV BBDO, London, UK
Creative Directors: Mike Durban, Tony Strong
Copywriter: Tim Riley
Art Director: Adam Whitaker
Agency Planner: Imogen Peck
Agency Account Man: Hannah Penn, Imogen White-Thomson
Agency Producer: Katie Callaghan
Media Agency: PHD
Media Planner: Chris Magniac
Production Company: Burnham Niker
Photographer: Henrik Knudsen

Related videos by Shutterstock

1 comment

damnson's picture
damnson
3835 pencils

Uh, okay...

Post new comment

Thank you for commenting. Please do not spam, be elaborate, respectful and helpful.
Log in or register to post comments