Ads of the World is a commercial advertising archive and community showcasing the best and most interesting creative work worldwide. More
New service from AotW: Ads of the World Research with over 2 million ads.
Subscribe
SAIF Corporation: Worker
Advertising Agency: ID Branding, Portland, USA
Creative Director: Doug Lowell
Art Director: Jared Milam
Copywriters: Doug Lowell, Charla Adams
Photographer: Steve Bonini
Published: January 2008
Delicious
Digg
Reddit
Comments
there are wayyyy too many of these.
i understand its a local issue, but i think the copy tells the whole story and its too long.
That kind, and length of copy is fine for a public awareness campaign like this. And it is dealt with measured relevance. The only thing i would have done to improve upon these would be BETTER PHOTOGRAPHY DIRECTION. I am sure it was intentional, but the subjects look too self conscious and it takes away the life out of them. `Imagine them talking to each other in a lively pleasant manner (in each frame)That would have added another positive dimension to the campaign- UNITY IN DIVERSITY...Yet another bonus to the campaign. Now they look too alianated.Anyhow, at the end of the day the ads work the way it is.