Sahabat Peduli: Girlfriend

Sahabat Peduli: Girlfriend

If your girlfriend looked like this, would you still dare to beat her up?
Friends Who Care. Against Domestic Violence.

Advertising Agency: JWT, Jakarta, Indonesia
Creative Directors: Juhi Kalia, Randy Rinaldi
Art Director: Leonard Wiguna
Copywriter: Anton Budi Santosa
Photographer: Roy Genggam
Retouchers: Erick Sulistio, Taufik Myman
Print Producer: Gina Virginia
Published: July 2007

Your rating: None Average: 4.7 (20 votes)

Comments

Kids playing with a serious issue.

"Talent is luck. The important thing in life is courage."

Kid like you should put a bath towel in your mouth. Shut up if you've nothing better to say.

Agree. Pour gasoline on him. Let him ignite!

Social ads are not supposed to make you piss your pants with laughter!

This is bad, really bad. And when somebody post a commend people are getting pissed off. I am sure it is the one who happened to be part of the ad team.

Too whimsical for a social issue. Btw, I think the print producers' name is quite unfortunate.

Your anus itching again, Davosk?

I really envy this ad

TRICKY's picture

if my girl friend looks like this then i am gorilla

hey this could be a good ad for an optician, "if youre girlfriend looks like this go get a new pair of glasses"

oh my... this is so baaaaaaad...

Idiotic moron.

and I'm Kateter. nice to meet you.

jangan marah laaah... emang jelek kok... heheheeh gak jelas

I'LL KILL HER!!!!!!!!!!

"Bowww Wowww"

miko1aj's picture

I disagree. Like it 'cause it's simple and memorable. I can't find any good argument for not using humour in social issue ad. It's Also very well produced – photography as well as typography. The only thing in this particular exec is little strange composition. Right side of this is packed in every important information - left side is unnecessary. Maybe when picture would be flipped…

picktokyo's picture

"Jika dia pegawai anda, apakah anda masih nekat mempekerjakannya???"

muxa's picture

TOTALY AGREE WITH PuppiePoppy! KILL HER IS THE BEST CHOICE HERE.

Kill her, kill her, KILL HER!!!!!

If my girlfriend was like that I'd beat myself up.

Just try

Just try

Actualy i think this a good ad. It shows the agressors how coward they are. The purppose is to humiliate them and make them feel ridiculous.
It didn't make me laugh. Nice art direction too.

no no no no that is bad

Can somebody please tell me where these ads came out?

tikabanget's picture

hahaha..
this is cool..!!!
i love it...!!
standard idea, cool packaging..

-tikabanget- ™

www.tikabanget.com

The ad would work better if the lines are changed.

It could sound something like this, "Sometimes your girlfriend wished that she looks like this. We are Friends Who Care Against Domestic Violence. Call -------"