Sahabat Peduli: Girlfriend

If your girlfriend looked like this, would you still dare to beat her up?
Friends Who Care. Against Domestic Violence.

Advertising Agency: JWT, Jakarta, Indonesia
Creative Directors: Juhi Kalia, Randy Rinaldi
Art Director: Leonard Wiguna
Copywriter: Anton Budi Santosa
Photographer: Roy Genggam
Retouchers: Erick Sulistio, Taufik Myman
Print Producer: Gina Virginia
Published: July 2007

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28 comments

Zemane's picture
Zemane
284 pencils

Kids playing with a serious issue.

"Talent is luck. The important thing in life is courage."

bara bara baez's picture
bara bara baez
148 pencils

Kid like you should put a bath towel in your mouth. Shut up if you've nothing better to say.

malaysian tomboy's picture
malaysian tomboy
86 pencils

Agree. Pour gasoline on him. Let him ignite!

justpassingby's picture
justpassingby
1368 pencils

Social ads are not supposed to make you piss your pants with laughter!

meeshanair's picture
meeshanair
11 pencils

This is bad, really bad. And when somebody post a commend people are getting pissed off. I am sure it is the one who happened to be part of the ad team.

Davosk's picture
Davosk
4833 pencils

Too whimsical for a social issue. Btw, I think the print producers' name is quite unfortunate.

arthritic.servicing.director's picture
arthritic.servi...
134 pencils

Your anus itching again, Davosk?

down syndrome davosk's picture
down syndrome davosk
24 pencils

I really envy this ad

TRICKY's picture
TRICKY
3935 pencils

if my girl friend looks like this then i am gorilla

The man who stops advertising to save money is like the man who stops the clock to save time

justpassingby's picture
justpassingby
1368 pencils

hey this could be a good ad for an optician, "if youre girlfriend looks like this go get a new pair of glasses"

Kateter's picture
Kateter
2020 pencils

oh my... this is so baaaaaaad...

arthritic.servicing.director's picture
arthritic.servi...
134 pencils

Idiotic moron.

Kateter's picture
Kateter
2020 pencils

and I'm Kateter. nice to meet you.

Jablai's picture
Jablai
47 pencils

jangan marah laaah... emang jelek kok... heheheeh gak jelas

puppiepoppy's picture
puppiepoppy
1636 pencils

I'LL KILL HER!!!!!!!!!!

miko1aj's picture
miko1aj
3097 pencils

I disagree. Like it 'cause it's simple and memorable. I can't find any good argument for not using humour in social issue ad. It's Also very well produced – photography as well as typography. The only thing in this particular exec is little strange composition. Right side of this is packed in every important information - left side is unnecessary. Maybe when picture would be flipped…

picktokyo's picture
picktokyo
1404 pencils

NICE

muxa's picture
muxa
602 pencils

TOTALY AGREE WITH PuppiePoppy! KILL HER IS THE BEST CHOICE HERE.

puppiepoppy's picture
puppiepoppy
1636 pencils

Kill her, kill her, KILL HER!!!!!

whitespace's picture
whitespace
1953 pencils

If my girlfriend was like that I'd beat myself up.

malaysian tomboy's picture
malaysian tomboy
86 pencils

Just try

malaysian tomboy's picture
malaysian tomboy
86 pencils

Just try

esoparacomentar's picture
esoparacomentar
18 pencils

Actualy i think this a good ad. It shows the agressors how coward they are. The purppose is to humiliate them and make them feel ridiculous.
It didn't make me laugh. Nice art direction too.

Ahmad Hassan's picture
Ahmad Hassan
6 pencils

no no no no that is bad

malaysian tomboy's picture
malaysian tomboy
86 pencils

Can somebody please tell me where these ads came out?

tikabanget's picture
tikabanget
3 pencils

hahaha..
this is cool..!!!
i love it...!!
standard idea, cool packaging..

-tikabanget- ™

www.tikabanget.com

teenquey's picture
teenquey
290 pencils

The ad would work better if the lines are changed.

It could sound something like this, "Sometimes your girlfriend wished that she looks like this. We are Friends Who Care Against Domestic Violence. Call -------"

aji pam's picture
aji pam
94 pencils

it's in the art direction

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