Sagres Beer (Rent-a-keg Service): Old Lady

Pump up your parties. Rent a keg.
call 808 204 771

Advertising Agency: Fischer Portugal, Lisbon
Creative: Diogo Mello
Photographer: Alan Nielsen / Imagenation
Published: April 2008


castrop's picture
12 pencils

this is a f*** great campaign!! so clever and simple and straight to the point! i love the art direction too. cool technique! one of the freshest things i´ve seen here lately. congrats to portugal!!

consolidated.db's picture
545 pencils

wow - and you just signed up to make this comment!

what a f*** great way to support your own!! so clever and simple and straight to the point! i love the transparency too. cool technique! but not one of the freshest things i've seen here lately. congrats to portugal, uh germany!!

Bye's picture
1466 pencils

Now that the above poster seemed to have joined to comment on this I'll have my go as well. I thought this was appallingly bad, it's tacky, cheap and by no means is this well art directed.

adverteacher's picture
2 pencils

These ads are very cool. Like the "funky" look of it.

e_palazzo's picture
4 pencils

i don´t think Kris got the joke. These ads are beautiful.
Not well art directed??? I would disagree... less is more here, man! ;-)

Bye's picture
1466 pencils

Sorry Diogo but you and 'adverteacher' both just signed up at almost the same time. Maybe you should sign up a few more accounts?

phoamcor's picture
1284 pencils

I would suggest the creative team pump up their ideas and photoshop skills. This blows.

wolfson's picture
89 pencils

very old


Wordnerd's picture
6660 pencils

not funny

shades's picture
78 pencils

pump up these nuts! This sucks so hard it's almost a black hole.....funky art direction (you tool Castrop)

Bundy Agency's picture
Bundy Agency
597 pencils

This is crap

johnnyvst's picture
8 pencils

Who lives underground? well thats what it looks like, really bad work in whatever they used. Both photos simply dont correspond with each other.

WaZoo's picture
197 pencils

Like anyone in Holland would drink Sagres.....duh.... And does that poor old woman live under the canals? Does SHE need that portugese beer? I just don't get ANY of this ad...

Never argue with an idiot. He'll drag you down to his level and beat you with experience.

walkingbuddha's picture
188 pencils

I don't make many comments but this is bad for a few reasons:

1. No idea.
2. Has the art director heard of perspective? Or is it a foreign concept.
3. Terrible idea.
4. Photoshop is this great thing where you can, with a bit of skill, comp cool images together.
5. This was comped in MS Word.

Is this a scamp or the final ad?

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