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my301X. The ultra-slim mobile. Sagem
Agency: Publicis Conseil, France
Creative Director: Olivier Altmann
Copywriter: Patrice Lucet
Art Director: Charles Guillemant
Photographer: Jean-Yves Lemoigne
Comments
this one's even better :)
Excellent!
Negative reinforcement. Turning it into a positive selling proposition.
Beautifully done.
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