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Courier

Agency Network: 
Published/Aired: 
June 2011
Description: 

Print advertisment created by BrandMatters, Australia for Sage, within the category: Electronics, Technology.

Having the wrong software is like having the wrong people.

Advertising Agency: BrandMatters, Australia
Senior Art Director: Bettina Clark
Senior Copywriter: Carolyn Diamond
Photographer: Toby Dixon
Senior Account Director: David Tarr

Comments (7)

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gadgets's picture
gadgets
Activity Score 1063

nothing funny or special

Bacco's picture
Bacco
Activity Score 14

not good indight.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Quick question: did you put the white copy on a sandy background because you were embarrassed that someone might actually read it? Being harsh: it's a B2B ad dressed as consumer work. There is no connection between the headline and the copy, which looks suspiciously like a corporate report. A badly aimed attempt.

dbor's picture
dbor
Activity Score 1455

crap

dontboobilly's picture
dontboobilly
Activity Score 63

Tough crowd...It's really not that bad.

@Andywyeth

CuriousPencil's picture
CuriousPencil
Activity Score 4225

If we were being a tough crowd we would weigh in on the lack of shadow on the 'P' and the misplaced shadow from the lamp-post's light source.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Among other things.

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