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Courier

Agency: 
Published/Aired: 
June 2011
Description: 

Having the wrong software is like having the wrong people.

Advertising Agency: BrandMatters, Australia
Senior Art Director: Bettina Clark
Senior Copywriter: Carolyn Diamond
Photographer: Toby Dixon
Senior Account Director: David Tarr

Comments (7)

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Highest Rated

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Among other things.

gadgets's picture
gadgets
Activity Score 1063

nothing funny or special

Bacco's picture
Bacco
Activity Score 14

not good indight.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Quick question: did you put the white copy on a sandy background because you were embarrassed that someone might actually read it? Being harsh: it's a B2B ad dressed as consumer work. There is no connection between the headline and the copy, which looks suspiciously like a corporate report. A badly aimed attempt.

dbor's picture
dbor
Activity Score 1455

crap

dontboobilly's picture
dontboobilly
Activity Score 63

Tough crowd...It's really not that bad.

@Andywyeth

CuriousPencil's picture
CuriousPencil
Activity Score 4225

If we were being a tough crowd we would weigh in on the lack of shadow on the 'P' and the misplaced shadow from the lamp-post's light source.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Among other things.

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