Saga VW: Patativa

Antonio to Patativa: 3.857 pages.
Every saga is unforgetable.

Saga is Volkswagen's dealer in the city of Fortaleza, Brazil. The company recieved Top of Mind award for 8 years in a row. To anounce this remarkable achiement the agency made a comparison has compared the life saga of three very well known people in Brazilian popular culture and the Saga Volkswagen Dealer. Pelé, the world famous soccer player. Chacrinha (born Abelardo), one of the pioneers of Brazilian television, who worked well over 40 years on TV and Radio Stations. And last, but not least, Patativa do Assaré (born Antonio) a folk poet, whose saga was to publish a wide variaty of poem books despite of being illeterate. As suggested on the campaign: Every saga is unforgetable.

Advertising Agency: Advance, Fortaleza, Brazil
Creative Director: Fernando Manara
Art Director: JB
Copywriter: Felipe Cavalcante
Published: July 2010

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