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Grown ups, 3

Agency Network: 
Published/Aired: 
February 2013
Description: 

Print advertisment created by Propeg, Brazil for Safernet Brasil, within the category: Public Interest, NGO.

Some people see children as grown ups.
Help us stop child abuse. safernet.org.br

Advertising Agency: Propeg, Brazil
Creative Directors: Ana Luisa Almeida, Mauricio Passarinho
Art Directors: Mauro Martins, Seiki Fabricio
Copywriter: Mauricio Oliveira
Retoucher: Cristian Girotto
Photographer: Quentin Curtat
MUA: Alexandra Hannoun
Additional credits: Vitor Barros

Comments (14)

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Shawali's picture
Shawali
Activity Score 8442

Incredible photo manipulation, but I'm not sure you need a creepy visual against a creepy thing like child abuse.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!! http://adsoftheworld.com/forum/135094

VampAd's picture
VampAd
Activity Score 1151

Google the photographer.

Der Dada's picture
Der Dada
Activity Score 35

is by the same photographer and artist

TheSmirkingFox's picture
TheSmirkingFox
Activity Score 145

The copy line sucks and doesn't serve the photo manipulation. As for the original strategic idea, I'm not sure it's an actual insight. One could say exactly the contrary; Children are abused because people DO NOT see them as adults but as weak and abusable.

eins-eins-null's picture
eins-eins-null
Activity Score 894

right. i didn't like it before, but you just delivered another reason.
to the strategy: they evidently saw the pictures, liked them and tried to find anything that leads to an award. so there hasn't been one.

ankitadv's picture
ankitadv
Activity Score 818

nice art

VampAd's picture
VampAd
Activity Score 1151

This reminds me the time that "creative" people used to look for photos on image banks to "have" ideas...

Sg HArris's picture
Sg HArris
Activity Score 22

great image work, poor job of the Agency, added nothing to the brilliant work of cristian girotto, quite the contrary, just about everything.
Typical example of how to destroy a good idea.

Sg HArris's picture
Sg HArris
Activity Score 22

In short, brilliant, logical image that is not creative and agency, only shit that was good, with this concept ridiculous, typical ad ghost.

kleenex's picture
kleenex
Activity Score 49058

All I see are three ad fails.

VampAd's picture
VampAd
Activity Score 1151

oh gosh......

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