Safernet Brasil: Grown ups, 3

Some people see children as grown ups.
Help us stop child abuse.

Advertising Agency: Propeg, Brazil
Creative Directors: Ana Luisa Almeida, Mauricio Passarinho
Art Directors: Mauro Martins, Seiki Fabricio
Copywriter: Mauricio Oliveira
Retoucher: Cristian Girotto
Photographer: Quentin Curtat
MUA: Alexandra Hannoun
Additional credits: Vitor Barros
Published: February 2013


Shawali's picture
8413 pencils

Incredible photo manipulation, but I'm not sure you need a creepy visual against a creepy thing like child abuse.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

VampAd's picture
1153 pencils

Google the photographer.

Der Dada's picture
Der Dada
35 pencils

is by the same photographer and artist

TheSmirkingFox's picture
145 pencils

The copy line sucks and doesn't serve the photo manipulation. As for the original strategic idea, I'm not sure it's an actual insight. One could say exactly the contrary; Children are abused because people DO NOT see them as adults but as weak and abusable.

eins-eins-null's picture
882 pencils

right. i didn't like it before, but you just delivered another reason.
to the strategy: they evidently saw the pictures, liked them and tried to find anything that leads to an award. so there hasn't been one.

ankitadv's picture
826 pencils

nice art

VampAd's picture
1153 pencils

This reminds me the time that "creative" people used to look for photos on image banks to "have" ideas...

Sg HArris's picture
Sg HArris
22 pencils

great image work, poor job of the Agency, added nothing to the brilliant work of cristian girotto, quite the contrary, just about everything.
Typical example of how to destroy a good idea.

Sg HArris's picture
Sg HArris
22 pencils

In short, brilliant, logical image that is not creative and agency, only shit that was good, with this concept ridiculous, typical ad ghost.

kleenex's picture
31573 pencils

All I see are three ad fails.

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