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Agency: 
Published/Aired: 
January 2013
Description: 

Print advertisment created by BBDO, New Zealand for Safer Journeys, within the category: Public Interest, NGO.

Stop the family driving drunk
Legend

Advertising Agency: Clemenger BBDO, Wellington, New Zealand
Executive Creative Director: Philip Andrew
Creative Director: Brigid Alkema
Copywriters: Emily Beautrais, Alex Metson, Mitch Alison
Art Director: Brigid Alkema
Agency Producer: Scott McMillan
Photographer: Steve Boniface
Retoucher: Geoff Francis
Fashion Stylist: Susannah Field
Accounts: Julianne Hastings, Hayley Smith

Comments (13)

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Highest Rated

Spanky's picture
Spanky
Activity Score 4899

Too harsh?

morse's picture
morse
Activity Score 17660

Don't get the copy.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I think it's about crashing (and dying) when you're drunk, so the 'family' stops with you. Grandfather, father and son are depicted.

tazyboy's picture
tazyboy
Activity Score 777

visually i think this is good. nad again to me this one works really good for one ad not a campaign.

pierrelastname's picture
pierrelastname
Activity Score 2869

mmmm no.

Milan Solanki's picture
Milan Solanki
Activity Score 994

this is sooo not BBDO, feeling like banging my head into the wall

Tumi's picture
Tumi
Activity Score 16

NO

kleenex's picture
kleenex
Activity Score 46805

Really blew it.

Spanky's picture
Spanky
Activity Score 4899

The line sounds like a bad translation. If only New Zealand didn't speak English, they'd have an excuse.

philips's picture
philips
Activity Score 50

I've seen similar work, will post'em soon

Tom Megginson's picture
Tom Megginson
Activity Score 548

Spanky, I hope there's a sequel to "Warm Wishes From Ad Land" next Christmas, just so I can see your comment again. :)

Spanky's picture
Spanky
Activity Score 4899

Too harsh?

Roger Keynes's picture
Roger Keynes
Activity Score 5498

Love this thought.

The Jobless Writer
Will Think for Salary

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