Safer Journeys: Car

Stop the family driving drunk

Advertising Agency: Clemenger BBDO, Wellington, New Zealand
Executive Creative Director: Philip Andrew
Creative Director: Brigid Alkema
Copywriters: Emily Beautrais, Alex Metson, Mitch Alison
Art Director: Brigid Alkema
Agency Producer: Scott McMillan
Photographer: Steve Boniface
Retoucher: Geoff Francis
Fashion Stylist: Susannah Field
Accounts: Julianne Hastings, Hayley Smith
Published: January 2013


morse's picture
16638 pencils

Don't get the copy.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

I think it's about crashing (and dying) when you're drunk, so the 'family' stops with you. Grandfather, father and son are depicted.

tazyboy's picture
777 pencils

visually i think this is good. nad again to me this one works really good for one ad not a campaign.

pierrelastname's picture
2869 pencils

mmmm no.

Milan Solanki's picture
Milan Solanki
988 pencils

this is sooo not BBDO, feeling like banging my head into the wall

Tumi's picture
16 pencils


kleenex's picture
36288 pencils

Really blew it.

Spanky's picture
4899 pencils

The line sounds like a bad translation. If only New Zealand didn't speak English, they'd have an excuse.

philips's picture
50 pencils

I've seen similar work, will post'em soon

Tom Megginson's picture
Tom Megginson
550 pencils

Spanky, I hope there's a sequel to "Warm Wishes From Ad Land" next Christmas, just so I can see your comment again. :)

Spanky's picture
4899 pencils

Too harsh?

Roger Keynes's picture
Roger Keynes
5498 pencils

Love this thought.

The Jobless Writer
Will Think for Salary

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