Safeguard: Train

Everything is a toy to kids. Safeguard

Advertising Agency: Saatchi & Saatchi, Guangzhou, China
Chief Creative Officer: Edmund Choe, Andy Greenaway
Executive Creative Director: Ng Fan
Creative Director: Popo Wu, Samuel Lau
Copywriter: Akon Li, Dang Lei, Arthur Tsang
Advertiser’s Supervisor: Todd Zhou, Victor Gong, Berty Lam, Jimeng Zhang
Account Supervisor: Ann Jingco, Sherry Tan, Jane Quelch, Pully Chau
Art Director: Ng Fan, Feel Fu, Jo Jong, Willyes Lam
Photographer: David Chen
Retouching: James Chan

10 comments

firebug's picture
firebug
1117 pencils

nice

clubjas's picture
clubjas
230 pencils

funny

innovative promotional giveaways - www.jasgift.com

Guest's picture
Guest

Buen insight, Buena ejecución!! Gran trabajo
D.C.

Guest's picture
Guest

this is the best of the lot because its so over the top. nice work.

everartz's picture
everartz
7611 pencils

next time write the name of the product more clear damn it!
good photography

| Everartz |

A stranger abroad's picture
A stranger abroad
427 pencils

Nice. Good insight, well executed.

Dev Kumar's picture
Dev Kumar
834 pencils

Is the Chinaman deliberately downplaying the brand? Probably. It's well known what happens to renowned brands in China.

PERP's picture
PERP
433 pencils

Cool, I really like it, and it takes a child (or a parent, lol) to know another, so I think this can really work. Congrats.

.: look for the green giant on the label :.

dreamer_'s picture
dreamer_
161 pencils

Muy buen insight.

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