Safeguard: Train
Average: 7 (40 votes)

Everything is a toy to kids. Safeguard

Advertising Agency: Saatchi & Saatchi, Guangzhou, China
Chief Creative Officer: Edmund Choe, Andy Greenaway
Executive Creative Director: Ng Fan
Creative Director: Popo Wu, Samuel Lau
Copywriter: Akon Li, Dang Lei, Arthur Tsang
Advertiser’s Supervisor: Todd Zhou, Victor Gong, Berty Lam, Jimeng Zhang
Account Supervisor: Ann Jingco, Sherry Tan, Jane Quelch, Pully Chau
Art Director: Ng Fan, Feel Fu, Jo Jong, Willyes Lam
Photographer: David Chen
Retouching: James Chan

10 comments

firebug's picture
1125 pencils
firebug

nice

clubjas's picture
232 pencils
clubjas

funny

innovative promotional giveaways - www.jasgift.com

Guest's picture
Guest
Guest's picture
Guest

Buen insight, Buena ejecución!! Gran trabajo
D.C.

Guest's picture
Guest

this is the best of the lot because its so over the top. nice work.

everartz's picture
7627 pencils
everartz

next time write the name of the product more clear damn it!
good photography

| Everartz |

A stranger abroad's picture
431 pencils
A stranger abroad

Nice. Good insight, well executed.

Dev Kumar's picture
834 pencils
Dev Kumar

Is the Chinaman deliberately downplaying the brand? Probably. It's well known what happens to renowned brands in China.

PERP's picture
439 pencils
PERP

Cool, I really like it, and it takes a child (or a parent, lol) to know another, so I think this can really work. Congrats.

.: look for the green giant on the label :.

dreamer_'s picture
161 pencils
dreamer_

Muy buen insight.