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Published/Aired: 
September 2009
Description: 

Everything is a toy to kids. Safeguard

Advertising Agency: Saatchi & Saatchi, Guangzhou, China
Chief Creative Officer: Edmund Choe, Andy Greenaway
Executive Creative Director: Ng Fan
Creative Director: Popo Wu, Samuel Lau
Copywriter: Akon Li, Dang Lei, Arthur Tsang
Advertiser’s Supervisor: Todd Zhou, Victor Gong, Berty Lam, Jimeng Zhang
Account Supervisor: Ann Jingco, Sherry Tan, Jane Quelch, Pully Chau
Art Director: Ng Fan, Feel Fu, Jo Jong, Willyes Lam
Photographer: David Chen
Retouching: James Chan

Comments (10)

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Highest Rated

dreamer_'s picture
dreamer_
Activity Score 161

Muy buen insight.

firebug's picture
firebug
Activity Score 1113

nice

clubjas's picture
clubjas
Activity Score 230

funny

innovative promotional giveaways - www.jasgift.com

Guest's picture
Guest

Buen insight, Buena ejecución!! Gran trabajo
D.C.

Guest's picture
Guest

this is the best of the lot because its so over the top. nice work.

everartz's picture
everartz
Activity Score 7609

next time write the name of the product more clear damn it!
good photography

| Everartz |

A stranger abroad's picture
A stranger abroad
Activity Score 427

Nice. Good insight, well executed.

Dev Kumar's picture
Dev Kumar
Activity Score 834

Is the Chinaman deliberately downplaying the brand? Probably. It's well known what happens to renowned brands in China.

PERP's picture
PERP
Activity Score 433

Cool, I really like it, and it takes a child (or a parent, lol) to know another, so I think this can really work. Congrats.

.: look for the green giant on the label :.

dreamer_'s picture
dreamer_
Activity Score 161

Muy buen insight.

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