Safeguard: Racer

Everything is a toy to kids. Safeguard

Advertising Agency: Saatchi & Saatchi, Guangzhou, China
Chief Creative Officer: Edmund Choe, Andy Greenaway
Executive Creative Director: Ng Fan
Creative Director: Popo Wu, Samuel Lau
Copywriter: Akon Li, Dang Lei, Arthur Tsang
Advertiser’s Supervisor: Todd Zhou, Victor Gong, Berty Lam, Jimeng Zhang
Account Supervisor: Ann Jingco, Sherry Tan, Jane Quelch, Pully Chau
Art Director: Ng Fan, Feel Fu, Jo Jong, Willyes Lam
Photographer: David Chen
Retouching: James Chan

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4 comments

Guest's picture
Guest

what are they selling?

Yanay's picture
Yanay
60 pencils

not safeguard for sure

Punch's picture
Punch
614 pencils

Se hace énfasis en el problema, y la solución se mimetiza con el resto de la categoría. No hay un diferencial claro.

"no silencies lo que no sabes expresar".

opposite of u's picture
opposite of u
301 pencils

soap maybe? nice execution

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