Safeguard: Battleship

Everything is a toy to kids. Safeguard

Advertising Agency: Saatchi & Saatchi, Guangzhou, China
Chief Creative Officer: Edmund Choe, Andy Greenaway
Executive Creative Director: Ng Fan
Creative Director: Popo Wu, Samuel Lau
Copywriter: Akon Li, Dang Lei, Arthur Tsang
Advertiser’s Supervisor: Todd Zhou, Victor Gong, Berty Lam, Jimeng Zhang
Account Supervisor: Ann Jingco, Sherry Tan, Jane Quelch, Pully Chau
Art Director: Ng Fan, Feel Fu, Jo Jong, Willyes Lam
Photographer: David Chen
Retouching: James Chan

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13 comments

silvi's picture
silvi
4172 pencils

What´s the product for?

Guest's picture
Guest

It's a simple soap that's supposed to kill bacteria. I guess it's called Escudo, in Latin America.

Guest's picture
Guest

Are you blind?

Guest's picture
Guest

No mames, es obvio!

neoone's picture
neoone
39 pencils

not so sure about the product, what is this?
detergent?

Guest's picture
Guest

Increible!!!!, en realidad que los clientes muchas veces tienen razon al decir que hay todo tipo de gente expuesta a los avisos, por tal razón hay que hacerlos lo más claros posible. Pero esto sí es increíble, como hacer para que 2 + 2 = 4 sea más fácil!!!!????. El producto es JABON, QUE SIRVE PARA QUITAR LA SUCIEDAD DE LAS MANOS O DE CUALQUIER PARTE DEL CUERPO.

Emanresu's picture
Emanresu
2150 pencils

I am unsure as to whether or not Safeguard has a whole line of cleaning solutions, but it is a hand soap. The ads display how vulnerable kids are to germs, because they have a habit of wanting to touch and play with just about anything. The only downer to me is the brush script/handwritten font, especially at what seems to be such a small point size.

everartz's picture
everartz
7611 pencils

i googled "Safeguard" and i discovered that its a soap!!
COME ON guys just write there a bit clearer so the readers can see it well and buy it for god sakes!

| Everartz |

Guest's picture
Guest

Guys you don't know what Safeguard is? Duh!

LeeHarvey's picture
LeeHarvey
3045 pencils

Thanks Everartz, now I understand and like the campaign. Great pictures.

Guest's picture
Guest

well, i like it.

Guest's picture
Guest

I really like this. A kid truth, beautifully executed.

franktrana's picture
franktrana
99 pencils

Good artwork

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