SAFE: Pan

Over 20,000 mother pigs in New Zealand spend most of their lives in cages not much bigger than their bodies. Help us stop this cruel practice. Make sure you don't buy factory farmed pork, bacon or ham.

Advertising Agency: Special, Auckland, New Zealand
Creative Directors: Tony Bradbourne
Art Director: Tony Bradbourne
Copywriters: Rob Jack

11 comments

Mythreyi's picture
Mythreyi
10 pencils

I think this is better than the mothers day one. I am not sure how many will read the long print in the side but the initial reaction was catchy enough to generate curiosity
I wish some other immediate direction to action were added (Like link to blog or other interaction)

  • Reality continues to ruin my life
  • Guest's picture
    Guest

    All you're doing is making people hungry for bacon. Try a less delicious picture.

    everartz's picture
    everartz
    7611 pencils

    this version is a lot better than the other one...
    good shot and nicer text :)

    | Everartz |

    Guest's picture
    Guest

    It'll be much better, if u stop eating pork!

    Guest's picture
    Guest

    It'll be much better, if u stop eating pork!

    Guest's picture
    Guest

    Nice headline. Respect. I am deeply unconvinced by the ad and will keep eating bacon, but this is a good headline and I applaud it.

    Guest's picture
    Guest

    Nice idea.

    But logo looks like its for bubblegum or something!

    Wordnerd's picture
    Wordnerd
    6660 pencils

    good line. too bad the rest won't manage to make people read it

    Guest's picture
    Guest

    great copy

    bubblestheclownfish's picture
    bubblestheclownfish
    618 pencils

    Good line, but the previous one's better. The other draws you in and then hits you - at least you have a chance to hook someone. This one turns you off at the first sentence unfortunately, and I'm not gonna read the rest of the copy as I get the jist of it, but not the salient points.

    Guest's picture
    Guest

    Horrible photography. Burnt on the bacon..In fact the whole AD is horrible. type. layout. hierachy etc. basics.

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