Safe Kids Brasil: Ballerinas

The world loses 674 ballerinas everyday.
90% of accidents involving kids could be avoided.
www.safekids.org

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Director: Flávio Casarotti
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Photographer: Getty Images
Film Agency Producers: Nicole Godoy, Marcel Weckx
Print Agency Producers: Monica Beretta, Elaine Carvalho, Rodrigo Cassino
Account Team: Paulo Rodrigues, Rui Branquinho
Account Planer: David Laloum
Media: Gustavo Gaion, Marcello Bolla
Production Company: Ad Studio
Director: Jarbas Agnelli
Sound Production: Ad Musica
Published: October 2011

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5 comments

5644 pencils

HadronsTuesday, February 7, 2012 - 16:08

I found this ad more powerful. Nice.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

40 pencils

hillmarkyTuesday, February 7, 2012 - 18:02

Wait what? Where's the research on that random-ass number?

21 pencils

Shwetastar2003Wednesday, February 8, 2012 - 00:05

Actually, yes,. I also wanna knw abt the research.. the figure is non-convincing to me

93 pencils

luckyzebraWednesday, February 8, 2012 - 06:05

Really nice.

57 pencils

Quinqui31Wednesday, February 8, 2012 - 20:04

i dont like it

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