Safe Kids Brasil: Astronauts

The world loses 1.598 astronauts everyday.
90% of accidents involving kids could be avoided.

Advertising Agency: Y&R, São Paulo, Brazil
Chief Creative Officer: Rui Branquinho
Creative Director: Flávio Casarotti
Art Director: Felipe Pavani
Copywriter: Raphael Quatrocci
Photographer: Getty Images
Film Agency Producers: Nicole Godoy, Marcel Weckx
Print Agency Producers: Monica Beretta, Elaine Carvalho, Rodrigo Cassino
Account Team: Paulo Rodrigues, Rui Branquinho
Account Planer: David Laloum
Media: Gustavo Gaion, Marcello Bolla
Production Company: Ad Studio
Director: Jarbas Agnelli
Sound Production: Ad Musica
Published: October 2011


marano's picture
348 pencils

nice. I'd probably but the domain elsewhere. clever ad

MicheleVirgilio's picture
2617 pencils


Roger Keynes's picture
Roger Keynes
5498 pencils

Great Comms Strategy.
Poor creative execution.

The Jobless Writer
Will Think for Salary

kleenex's picture
35392 pencils

Is this data accurate???

Not feeling both ads,

Quinqui31's picture
57 pencils

creativity is lost in this campaing. the message is deep and fine but the execution doesn't work for me.

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