Safe driving: Flash Before Your Eyes

Billboards were placed close enough from each other, so that when a car was traveling past them at 100km/h, the effect would result in a flash of images, with the final billboards spaced further apart to reveal the road safety message.

Client: Rodney District Council
Advertising Agency: Saatchi & Saatchi, New Zealand
Executive Creative Director: Mike O'Sullivan
Art Director: John Koay
Copywriter: John Koay, Veronica Copestake

21 comments

soulbearer's picture
soulbearer
207 pencils

Original

Beatboxer's picture
Beatboxer
1519 pencils

Yeeeaaahhhh, very nice idea indeed...

Just don't know if it works. It's made for you to see it when you're driving at 100km/h... Right! So you'll have to read the message while driving. The message is in 2 billboards, and if you see the images and don't see that, PUFF!

Ahhh, and last but not least, this campaign may even CAUSE some accidents, either you slow down or not. Don't distract drivers, ladies and gentleman... :)

Minimum's picture
Minimum
1496 pencils

My god, exactly the same image as this. http://adsoftheworld.com/media/print/gm_chevrolet_fences just a diffrent message. But the iamgery is exactly the same
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

PSimon's picture
PSimon
4 pencils

Even though it shares similarities with the Chev ad, this is a way better execution.

This simple yet truthful idea is a cool way to use traditional billboards! I'm sure if I was the driver wanted to look at them, I would've had to slow down, which means the ad had worked. Nice work!

Babi's picture
Babi
154 pencils
Yr's picture
Yr
170 pencils

Chevrolet did it yesterday haha (:

That is no moon's picture
That is no moon
18 pencils

A message about responsible driving, where I drive with 100 km/h looking the wrong way. Come on. Get a grib. That is fucking stupid advertisng...no matter the level of the idea!!!

puppiepoppy's picture
puppiepoppy
1636 pencils

Yup, I guess it's the intention of the ad agency to create more brain splatters so that they can leverage on the extra media publicity! hahahaa.

The more bodybags, the more effective the advertisement.

itch's picture
itch
806 pencils

same idea from chevrolet's ads which were being posted ytd!

* it's not how good you are. it's how good you want it to be *

tadkamaarke's picture
tadkamaarke
93 pencils

i like the msg of a life flash..also could aid memory when ur goin to die looking at it

puppiepoppy's picture
puppiepoppy
1636 pencils

Dead man tells no tale.

Chris's picture
Chris
1987 pencils

not bad, not bad.

Ag's picture
Ag
305 pencils

The only thing that makes a litle noise to me, is that those aren`t flashes of my life. But I like it. More than de Chev ad.

jcwh's picture
jcwh
13 pencils

Nice ad! Some people obviosuly can't tell the difference between 2 ideas. This is about death if you don't slow down, the other is about a car brandbeing with you in your life. I know I'd slow down to see this ad, it works! Pat ya selfs on the back!

Rog's picture
Rog
6094 pencils

Ivan. Are you stirring up the pot a bit, posting them close together?
otherwise...
Great idea. But, does it really need to be explained with the 2nd last sign?

>>>> That's not an ad. THIS is an ad.

undertoys's picture
undertoys
50 pencils

Soon as I saw it i wished i thought of it

antisanti's picture
antisanti
34 pencils

dangerous.

PSimon's picture
PSimon
4 pencils

Not really... unless you're drunk or can't drive or drive a Fiat. Hahahahahaha

Wordnerd's picture
Wordnerd
6662 pencils

That's great! But i think the Text is to long if you are really to fast. I'd split the "don't let.." message into 2 or 3 charts.

tiratus's picture
tiratus
4 pencils

cool

dbaik's picture
dbaik
5 pencils

makes you wonder

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