SAFE: Breakfast

Over 20,000 mother pigs in New Zealand spend most of their lives in cages not much bigger than their bodies. Help us stop this cruel practice. Make sure you don't buy factory farmed pork, bacon or ham.

Advertising Agency: Special, Auckland, New Zealand
Creative Directors: Tony Bradbourne
Art Director: Tony Bradbourne
Copywriters: Rob Jack

July 2009


juuaan's picture
13 pencils

yeah help the mother pigs please,,, good copy bad art.

bubblestheclownfish's picture
614 pencils

I like it. A lot. Great copy, and a great visual (everything from the white space to the typeface to the subtle Mother's Day pink) to draw you in and then sucker punch you.

tirthomitro's picture
2758 pencils

swine-flu's got some +ve points too!!!

they showed me a picture & i laughed
dignity has never been photographed

Guest's picture

ya.........excellent copy...............

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