Safe4u: To pee or not to pee
Advertising Agency: In our time, Australia
Creative Director / Art Director / Copywriter: Grant Booker
Digital Project Manager: Adam Addario
Illustrator: Steve Fuller
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20 comments
Perfect!!!!
Sorry, but this is so unimaginative that it hurts my brain.
The small line of copy at the bottom contains a more interesting nugget of an idea than what has been done "this toilet sanitizer spray is the size of a lipstick."
im going to have to agree with you Mrs. Horsehead
Same thought here.
It's probably mandatory from the brief ;)
I think it's funny and sells the product well. But as @bathsheba noticed, the small font copy is really the key to get it well.
http://adbuzzer.wordpress.com
good illustrative art. & add.
few more good colors may add grace to it.
idea is good.
"If you are irritated by every rub, how will you be polished?"
— Rumi
Wtf... I don't even get the product, lol
//usevertising v.s badvertising//
C'est une question de vie ou de mort.
great product with a lame ad
sure it's a great product, and sure it's a bad ad
that's the real dilema :S
I think we're overly dissecting this. It sells, and we get it all from the one-three punch of the stance and headline and pack shot right away. The painting, which is perhaps unnecessary in an application such as this in a post-thinkstock world, ads a little positive quirk to the enterprise. Not great, but alright.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
It sells? yeah, the products sells itself... but not this ad... old-fashioned style and a literal idea... don't forget that is not only selling the goal of an ad (of course that is very important) but also is to generate impact, communicate a concept and make a brand memorable... Sorry but this ad doesn't sells
I concur with the giraffe.
The real problem is that there's not enough going on to invite chapters of interpretation. The single assertive thing here that says "A.D." is the decision to use the painting rather than a photo or go the typographic route. The painting is the only possible exterior cultural reference that exists in this ad. Is it supposed to be like the cover of an under-the-counter lesbo paperback from the '60s? -- Not sure, and there aren't that many other possibilities here. Still, from such possibilities, I get a minor kick. I have a feeling they were trying to do some small, inside retro thing here that most of us are missing.
"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett
I thought this ad was for Trannies.
sanitary trannys.....its an emerging market
Interesting. The copy says "This is the answer". Where is the question mark then?
Why a woman as the motive? You could have used a toilet. Or a man who has to pee urgently? That would not have been attractive enough, right?
Sterling Cooper,s ad, jejejejejeje
very Mad Men
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