To pee or not to pee

Agency Network: 
June 2011

Print advertisment created by In our time, Australia for Safe4u, within the category: Health.

Advertising Agency: In our time, Australia
Creative Director / Art Director / Copywriter: Grant Booker
Digital Project Manager: Adam Addario
Illustrator: Steve Fuller

Comments (20)

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kleenex's picture
Activity Score 49606


thedesignaddict's picture
Activity Score 5403

Sorry, but this is so unimaginative that it hurts my brain.

bathsheba's picture
Activity Score 220

The small line of copy at the bottom contains a more interesting nugget of an idea than what has been done "this toilet sanitizer spray is the size of a lipstick."

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

im going to have to agree with you Mrs. Horsehead

Nike Diesel's picture
Nike Diesel
Activity Score 13630

Same thought here.
It's probably mandatory from the brief ;)

AdBuzzer's picture
Activity Score 1174

I think it's funny and sells the product well. But as @bathsheba noticed, the small font copy is really the key to get it well.

bhuvneshwar.chd's picture
Activity Score 989

good illustrative art. & add.

few more good colors may add grace to it.

idea is good.

"If you are irritated by every rub, how will you be polished?"
— Rumi

MidasTouch's picture
Activity Score 1024

Wtf... I don't even get the product, lol

//usevertising v.s badvertising//
C'est une question de vie ou de mort.

Glut's picture
Activity Score 3935

great product with a lame ad

niniasufle's picture
Activity Score 407

sure it's a great product, and sure it's a bad ad
that's the real dilema :S

Billoughsby's picture
Activity Score 5144

I think we're overly dissecting this. It sells, and we get it all from the one-three punch of the stance and headline and pack shot right away. The painting, which is perhaps unnecessary in an application such as this in a post-thinkstock world, ads a little positive quirk to the enterprise. Not great, but alright.

That's it.

niniasufle's picture
Activity Score 407

It sells? yeah, the products sells itself... but not this ad... old-fashioned style and a literal idea... don't forget that is not only selling the goal of an ad (of course that is very important) but also is to generate impact, communicate a concept and make a brand memorable... Sorry but this ad doesn't sells

Nike Diesel's picture
Nike Diesel
Activity Score 13630

I concur with the giraffe.

Billoughsby's picture
Activity Score 5144

The real problem is that there's not enough going on to invite chapters of interpretation. The single assertive thing here that says "A.D." is the decision to use the painting rather than a photo or go the typographic route. The painting is the only possible exterior cultural reference that exists in this ad. Is it supposed to be like the cover of an under-the-counter lesbo paperback from the '60s? -- Not sure, and there aren't that many other possibilities here. Still, from such possibilities, I get a minor kick. I have a feeling they were trying to do some small, inside retro thing here that most of us are missing.

That's it.

That One Guy's picture
That One Guy
Activity Score 266

I thought this ad was for Trannies.

Ron Burgundy's picture
Ron Burgundy
Activity Score 1632

sanitary trannys.....its an emerging market

adgoodie's picture
Activity Score 192

Interesting. The copy says "This is the answer". Where is the question mark then?

CriticalVoice's picture
Activity Score 165

Why a woman as the motive? You could have used a toilet. Or a man who has to pee urgently? That would not have been attractive enough, right?

jullyart's picture
Activity Score 65

Sterling Cooper,s ad, jejejejejeje

ace85le's picture
Activity Score 3935

very Mad Men


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