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Little Red Riding Hood

Agency: 
Published/Aired: 
March 2009
Description: 

Great stories live forever.

Advertising Agency: Fields, Brazil
Creative Directors: André Sartorelli, Fernando Lopes
Art Director: Lucas Zaiden
Copywriter: Paulo Lima
Illustrator: Grupo Magneto

Comments (10)

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Highest Rated

Guest's picture
Guest

se llama campaña

kergu's picture
kergu
Activity Score 6795

se puso de moda esta idea??

Javier Ramírez's picture
Javier Ramírez
Activity Score 1243

jajaja...iba a decir exactamente lo mismo
ya van como cuatro ejecuciones con el mismo recurso.

http://javoramirez.wordpress.com/

Chief Creative Director Nexus BBDO

Guest's picture
Guest

se llama campaña

consolidated.db's picture
consolidated.db
Activity Score 545

ok i dont speak spanish but im gonna take a stab that you're asking the idea.

ok, here it is. the line is positioning great stories as lasting the test of time.

the execution is two characters out of an iconic fairytale as being very old. little red riding hood is now an old woman, she's aged over time. the characters age as the story does.

Guest's picture
Guest

dooooone !

markacopy's picture
markacopy
Activity Score 17

nice try but expected as usual. a big visual with a twist and three words of copy, that's the done-to-death trend these days. Which is why most of the stuff posted here looks the same. Ads with the idea in the headline (provided one can write such copy) definitely make for something different.

Guest's picture
Guest

The idea of fictional characters aging has been done to DEATH!!!!!!!!

Guest's picture
Guest

even the links posted above were a copycat! DONEEEEEE

Guest's picture
Guest

Ok they got the idea, they were saying it has been used soooooooooo many times it gets boring...

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