SABC Radio: There's more to see on radio, 3

Advertising Agency: DraftFCB, South Africa
Creative Directors: Grant Jacobsen
Art Directors: Grant Jacobsen
Copywriters: Grant Jacobsen, Grant Sithole
Illustrator: AmICollective

March 2008


artiam's picture
123 pencils

radio's a hard sell, these are pretty damn good.

RajToo's picture
134 pencils

I don't get them - can someone explain please???

Zemane's picture
284 pencils


"Talent is luck. The important thing in life is courage."

krautland's picture
3216 pencils

I do kind of like these. they seem to suggest 'get more than just a snapshot' to me.
perhaps not a slam dunk but not 'rubbish' either.

btw, Mr. Castanhodo: one-word-pans serve noone.

cmart7327's picture
36 pencils

is it that your imagination is powerful? They look cool, but the strategy seems cloudy. The tag doesn't help.

bobthebuilder's picture
57 pencils

um, there's more see on radio - so everybody switch off your televisions...hmmmmm? Weak.

LisAD's picture
446 pencils

there should be a more clever way to tell the exact same message. McCann Norway did a great newspaper ad showing how verbally short a television news cast actually is. the words from the news cast were placed in newspaper columns filling approximately half the space of one spread.

chintan ruparel's picture
chintan ruparel
1516 pencils

i love the campaign. its so simple.

it just says that there's more scope for imagination on radio. television spoon-feeds us in a way that leaves no scope for us to paint pictures in our minds.

Radio does that. and this campaign does the trick 4 me. gr8 work!

~ old habits die hard, older ones never do ~

chintan ruparel's picture
chintan ruparel
1516 pencils

i also think this has a good chance at Cannes.

~ old habits die hard, older ones never do ~

virtualplaydoh's picture
252 pencils

they almost feel like see and says, but I have no idea what I'm suppose to see or what they are saying. They don't look bad, but the hole idea "there's more to see" just doesn't work. May make a better read a book ad. There's plenty to see in photos, tv and real life.

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