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There's more to see on radio, 2

Agency: 
Published/Aired: 
March 2008
Description: 
Advertising Agency: DraftFCB, South Africa
Creative Directors: Grant Jacobsen
Art Directors: Grant Jacobsen
Copywriters: Grant Jacobsen, Grant Sithole
Illustrator: AmICollective

Comments (14)

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Highest Rated

Guest's picture
Guest

It is one of the most despicable ads that I have seen in my 70 years on earth. profiting from someone elses devastation has long beeen frowned upon. THE WORLD TRADE CENTER is sacred ground and no place for commercial profit. Leave that to the fascist left wing.

fala fulani's picture
fala fulani
Activity Score 254

?????

Disco Munky's picture
Disco Munky
Activity Score 3890

eh?

So you'll see paintings if you listen to the radio?

"Make a name, or be defamed"

Doin' it for the points

biabitch's picture
biabitch
Activity Score 298

i like it. "you can romance one scene on radio"..its a pretty simple idea.

chinaski's picture
chinaski
Activity Score 951

radio opens space for your imagination whereas TV dictates the visuals.

a2o's picture
a2o
Activity Score 139

So is it good... (for the audience!)

Most of me is not really convinced with the basis on which the strategy is formed...

scarfinati's picture
scarfinati
Activity Score 843

No one will get that. Looks religious in nature.

Insight is cool but thats not working...

FlyingDogs's picture
FlyingDogs
Activity Score 968

Does this have something to do with Nostradamus? Or his horse, maybe?

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http://godwindmello.blogspot.com
http://www.flickr.com/photos/godwind

arsenicpants's picture
arsenicpants
Activity Score 12

pestilence
war
famine
death

not a bad idea

Sourgirl's picture
Sourgirl
Activity Score 40

Nice approach! I like it!

capywriter's picture
capywriter
Activity Score 5509

Good insight, but for me it's too general, it's a line that works for any radio station. What makes this specific radio station so special? Or is it just mainly talking against television?

raverus's picture
raverus
Activity Score 1476

Exactly what is the approach??

Snerkadoodle Snr.'s picture
Snerkadoodle Snr.
Activity Score 52

These, while nicely crafted, aren't very good. It would have been much more affective seeing the attacks on television than the picture that radio would have painted with its mid-morning host who probably couldn't describe his way out of a paper bag.

virtualplaydoh's picture
virtualplaydoh
Activity Score 252

Again, they almost feel like see and says, but I have no idea what I'm suppose to see or what they are saying. They don't look bad, but the hole idea "there's more to see" just doesn't work. May make a better read a book ad. There's plenty to see in photos, tv and real life. And this image is too easy to grab attention. Just a rough choice of backgrounds to digest.

Guest's picture
Guest

It is one of the most despicable ads that I have seen in my 70 years on earth. profiting from someone elses devastation has long beeen frowned upon. THE WORLD TRADE CENTER is sacred ground and no place for commercial profit. Leave that to the fascist left wing.

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