SABC Radio: There's more to see on radio, 2

SABC Radio: There's more to see on radio, 2

Advertising Agency: DraftFCB, South Africa
Creative Directors: Rob Mclennan, Grant Jacobsen
Art Directors: Grant Jacobsen, Marcus Moshapalo
Copywriters: James Dodd, Grant Jacobsen, Grant Sithole
Illustrator: AmICollective
Published: March 2008

Your rating: None Average: 5.1 (10 votes)

Comments

Submitted by fala fulani on Mon, 2008-04-21 00:54.

?????

Submitted by Disco Munky on Mon, 2008-04-21 03:35.

eh?

So you'll see paintings if you listen to the radio?

"Make a name, or be defamed"

Submitted by biabitch on Mon, 2008-04-21 04:21.

i like it. "you can romance one scene on radio"..its a pretty simple idea.

chinaski's picture
Submitted by chinaski on Mon, 2008-04-21 04:52.

radio opens space for your imagination whereas TV dictates the visuals.

Submitted by a2o on Mon, 2008-04-21 08:26.

So is it good... (for the audience!)

Most of me is not really convinced with the basis on which the strategy is formed...

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a2obspl

www.alpha2omega.in

Submitted by scarfinati on Mon, 2008-04-21 09:24.

No one will get that. Looks religious in nature.

Insight is cool but thats not working...

Submitted by 73dpi on Mon, 2008-04-21 13:23.

Does this have something to do with Nostradamus? Or his horse, maybe?

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Submitted by arsenicpants on Mon, 2008-04-21 23:44.

pestilence
war
famine
death

not a bad idea

Submitted by Sourgirl on Tue, 2008-04-22 02:21.

Nice approach! I like it!

"Let's keep it clean!"

the_capywriter's picture
Submitted by the_capywriter on Tue, 2008-04-22 15:55.

Good insight, but for me it's too general, it's a line that works for any radio station. What makes this specific radio station so special? Or is it just mainly talking against television?

Submitted by raverus on Thu, 2008-04-24 20:56.

Exactly what is the approach??

Submitted by Snerkadoodle Snr. on Sun, 2008-05-04 10:35.

These, while nicely crafted, aren't very good. It would have been much more affective seeing the attacks on television than the picture that radio would have painted with its mid-morning host who probably couldn't describe his way out of a paper bag.