Sabai Foot Spa: Cold Feet
For all other foot problems
Advertising Agency: McCann Erickson, Mumbai, India
Regional Creative Director: Prasoon Joshi
Executive Creative Director: Ryan Menezes
Art Director: Vinit Sanghvi
Copywriter: Lolita D’souza
Illustrator: Mark Gmehling
Published: December 2009
13 Comments
The image is cool, yet not really apealing.
I'm not sure I get it right? The copy says, we can help you with your feet other than the problems shown on the posters, right?
nice one!
Strange.. And the message is strange to..
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Love Mark Gmehling's work, but I found it an odd fit for this campaign.
other than cold feet?
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We'll help you with all foot problems...I think the message comes across pretty clearly. I like...
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I think; therefore I am
We'll help you with all other foot problems...I think the message comes across pretty clearly. Me liking..
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I think; therefore I am
some how it does not feels like the ad of a spa
moreover it feels like the ad of some skin / foot problem
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~ Quite obviously, I have gathered no moss ! ~
Scary. I don´t get the point.
Maybe the art (though interesting) makes the idea seem a bit too abstract. They are simply using common idioms regarding feet. This one, for eg, means if you have "cold feet", they can't help you, but if you have any other foot-related problems, they can.
i think its scary more than appealing..why would a foot spa show something so scary..if the point was to better your feet...they could have used a simple idea of feet that were probably dying for some pampering...
this is blah!!!
prasoon joshi should resign to being a lyricist