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Cold Feet

Agency: 
Published/Aired: 
December 2009
Description: 

Print advertisment created by McCann, India for Sabai Foot Spa, within the category: Health.

For all other foot problems

Advertising Agency: McCann Erickson, Mumbai, India
Regional Creative Director: Prasoon Joshi
Executive Creative Director: Ryan Menezes
Art Director: Vinit Sanghvi
Copywriter: Lolita D’souza
Illustrator: Mark Gmehling

Comments (12)

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Highest Rated

Guest's picture
Guest

prasoon joshi should resign to being a lyricist

commercialscum's picture
commercialscum
Activity Score 21

The image is cool, yet not really apealing.

satrianee's picture
satrianee
Activity Score 3748

I'm not sure I get it right? The copy says, we can help you with your feet other than the problems shown on the posters, right?

umbcisk's picture
umbcisk
Activity Score 54

nice one!

mikeelrapido's picture
mikeelrapido
Activity Score 1929

Strange.. And the message is strange to..

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mikris's picture
mikris
Activity Score 41

Love Mark Gmehling's work, but I found it an odd fit for this campaign.

CurryJ's picture
CurryJ
Activity Score 955

We'll help you with all foot problems...I think the message comes across pretty clearly. I like...

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I think; therefore I am

CurryJ's picture
CurryJ
Activity Score 955

We'll help you with all other foot problems...I think the message comes across pretty clearly. Me liking..

================================================
I think; therefore I am

rolling.stone's picture
rolling.stone
Activity Score 2741

some how it does not feels like the ad of a spa

moreover it feels like the ad of some skin / foot problem

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~ Quite obviously, I have gathered no moss ! ~

silvi's picture
silvi
Activity Score 4172

Scary. I don´t get the point.

Glubb's picture
Glubb
Activity Score 6

Maybe the art (though interesting) makes the idea seem a bit too abstract. They are simply using common idioms regarding feet. This one, for eg, means if you have "cold feet", they can't help you, but if you have any other foot-related problems, they can.

akanksha puri's picture
akanksha puri
Activity Score 19

i think its scary more than appealing..why would a foot spa show something so scary..if the point was to better your feet...they could have used a simple idea of feet that were probably dying for some pampering...

this is blah!!!

Guest's picture
Guest

prasoon joshi should resign to being a lyricist

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