Sabai Foot Spa: Cold Feet

For all other foot problems

Advertising Agency: McCann Erickson, Mumbai, India
Regional Creative Director: Prasoon Joshi
Executive Creative Director: Ryan Menezes
Art Director: Vinit Sanghvi
Copywriter: Lolita D’souza
Illustrator: Mark Gmehling
Published: December 2009

12 comments

commercialscum's picture
commercialscum
21 pencils

The image is cool, yet not really apealing.

satrianee's picture
satrianee
3748 pencils

I'm not sure I get it right? The copy says, we can help you with your feet other than the problems shown on the posters, right?

umbcisk's picture
umbcisk
54 pencils

nice one!

mikeelrapido's picture
mikeelrapido
1929 pencils

Strange.. And the message is strange to..

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mikris's picture
mikris
41 pencils

Love Mark Gmehling's work, but I found it an odd fit for this campaign.

CurryJ's picture
CurryJ
955 pencils

We'll help you with all foot problems...I think the message comes across pretty clearly. I like...

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I think; therefore I am

CurryJ's picture
CurryJ
955 pencils

We'll help you with all other foot problems...I think the message comes across pretty clearly. Me liking..

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I think; therefore I am

rolling.stone's picture
rolling.stone
2740 pencils

some how it does not feels like the ad of a spa

moreover it feels like the ad of some skin / foot problem

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silvi's picture
silvi
4172 pencils

Scary. I don´t get the point.

Glubb's picture
Glubb
6 pencils

Maybe the art (though interesting) makes the idea seem a bit too abstract. They are simply using common idioms regarding feet. This one, for eg, means if you have "cold feet", they can't help you, but if you have any other foot-related problems, they can.

akanksha puri's picture
akanksha puri
19 pencils

i think its scary more than appealing..why would a foot spa show something so scary..if the point was to better your feet...they could have used a simple idea of feet that were probably dying for some pampering...

this is blah!!!

Guest's picture
Guest

prasoon joshi should resign to being a lyricist

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