Sábado Newsmagazine: Stanley Kubrick DVD Collection, Shining

Thinks for itself.
Stanley Kubrick DVD Collection.
Seven truly unique films.
Every Friday, from November 11th to December 23rd, with Sabado magazine for just €8.90.

Advertising Agency: DDB, Lisbon, Portugal
Creative Director: Jorge Teixeira
Art Director: Daniel Meneses
Copywriter: Nuno Duarte Silva
Photographer: Máquina Invisível
Published: November 2006

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4 comments

guaba's picture
guaba
26 pencils

mmmmm??????? is this a good ad???????
if it is some one tell me why somebody its going to bought whatever shit.... after seen this????

ivan's picture
ivan

You need to know the these classics to get the ad. It's talking to a narrow target.

Ivan Raszl, admin of AotW

arthropodbunnies's picture
arthropodbunnies
17 pencils

it took me a minute, but i totally get it.

if you understand the premise of the shining, you'd know that its just about jack torrence, his wife, and his son, danny in a huge empty hotel. By the end, Jack's just hunting down his family.

Just to clarify it.

perromalo's picture
perromalo
429 pencils

Thank you. I have seen the movie few times, but still took me a while to get the ad. I would love to see the rest of the ads for the dvd collection. That's the real challenge. Now that I get it, I like it.

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