Sábado Newsmagazine: Stanley Kubrick DVD Collection, Full Metal Jacket

Thinks for itself.
Stanley Kubrick DVD Collection.
Seven truly unique films.
Every Friday, from November 11th to December 23rd, with Sabado magazine for just €8.90.

Advertising Agency: DDB, Lisbon, Portugal
Creative Director: Jorge Teixeira
Art Director: Daniel Meneses
Copywriter: Nuno Duarte Silva
Photographer: Máquina Invisível
Published: November 2006

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11 comments

Spanky's picture
Spanky
4895 pencils

campaign this sense makes not

theredm's picture
theredm
252 pencils

I disagree. If you've seen any of these movies, this campaign makes total sense. Sure, it's a very specific target audience and a lot of people will miss it, but Kubrick fans most certainly won't.

Job well done.

Spanky's picture
Spanky
4895 pencils

i've seen all of them. full metal jacket at least 20 times. and it's still not clear.

Minimum's picture
Minimum
1496 pencils

Everything's messed up
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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

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...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam

andrej dwin's picture
andrej dwin
939 pencils

yes, I got that. but after waaaaaaay too much trying.

bad ad.

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Spanky's picture
Spanky
4895 pencils

the dvds are thrown all over. but they have no direct connection to any scene in the movie. or the concept of the movie.

Kayser's picture
Kayser
18 pencils

There is just a really good idea hidden in there somewhere... A couple of them allmost gets over the top, but not really - Too bad.

Beatboxer's picture
Beatboxer
1519 pencils

The signature is 'Think for yourself', not 'Thinks for itself'.

Disco Munky's picture
Disco Munky
3900 pencils

This ad is like his films I take it?

Shit.

Doin' it for the points

Spanky's picture
Spanky
4895 pencils

not really. i've seen full metal jacket 10-20 times. and i'm still not 100% sure what they're trying to say.

Disco Munky's picture
Disco Munky
3900 pencils

Is the shelf in a war zone?

I know that's lame but it's not clear what they're saying.

Doin' it for the points

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