Sab Miller High Life: Las Vegas

It's miller time.

Advertising Agency: DDB Mudra, Bangalore, India
Executive Creative Director: Vipul Thakkar
Creative Directors: Deepak Singh, Saurabh Doke
Art Director: Aneesh
Copywriter: Ram
Illustrator: Aneesh
Photographer: Radhakrishnan
Published: October 2011

18 comments

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

I've heard that a lot of liquor ads in India use this 'lifestyle' way - but should that make a proper excuse? The art is lovely, really lovely but the idea is absent.

khronos's picture
khronos
998 pencils

FYI companies DO NOT have rights to advertise alcohol in India, but they do need to stay in the consumers mind...so they make complete ads for SODA under the umbrella brand...yes yes, very hypocritical of the govt. since a huge amount of revenue comes from the alcohol, but it does make for some really interesting restrictions that u gotta get around creatively...so i dont know this was released in India, probably just outsourced...and in any case most advertising in india is about eye-popping visuals and less about a foolproof idea...

Jaap Grolleman's picture
Jaap Grolleman
6996 pencils

Ah, thanks - that's very interesting indeed. I didn't know that :)

khronos's picture
khronos
998 pencils

ahh no problem, btw, it was published "Oct-2011" - Now in India...hmmmm

morse's picture
morse
16530 pencils

I agree. It looks good, but no idea. Perhaps it doesn't need one.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Milan Solanki's picture
Milan Solanki
988 pencils

There is an idea, local culture is portrayed in each ad. And though not a fresh idea, it is presented beautifully.

Billoughsby's picture
Billoughsby
5091 pencils

+10

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

Hadrons's picture
Hadrons
5991 pencils

I like your interpretation - sub culture is more exact, if I may.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

tirthomitro's picture
tirthomitro
2764 pencils

case of lost marbles

they showed me a picture & i laughed
dignity has never been photographed

Hadrons's picture
Hadrons
5991 pencils

I like the art in this campaign.
Khronos - thanks for the info. helped to understand the copy.

THERE'S NO HEAVIER BURDEN THAN A GREAT POTENTIAL

khronos's picture
khronos
998 pencils

You are most welcome! :)

simonds08's picture
simonds08
598 pencils

I like the art except for the parts that overlap the bottle. do i have to like the rest?

Billoughsby's picture
Billoughsby
5091 pencils

Oh yes. It's mandatory. Part of the SOPA and PIPA bills.

"Ubi hubave lubearned thubat ubanuby fubool cuban wrubite uba bubad ubad, bubut thubat ubit tubakes uba rubeal gubenubiubus tubo kubeep hubis hubands uboff uba gubood ubone."
-Lubeo Buburnubett

kleenex's picture
kleenex
34089 pencils

The background art for all ads is great.

jackblack's picture
jackblack
2328 pencils

Not loving this.

Roger Keynes's picture
Roger Keynes
5498 pencils

The Champagne of Beer!
Weirdly wonderful :)

The Jobless Writer
Will Think for Salary

Orighomisan's picture
Orighomisan
21 pencils

Nice art. Idea????

Cheers!
Misan

Martijn.'s picture
Martijn.
74 pencils

Nice ad

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