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Saab: Skies
Have everyday a different ceiling.
Advertising Agency: Leagas Delaney, Milan, Italy
Creative Directors: Stefano Campora, Stefano Rosselli
Art Director: Guido Bonarelli
Copywriter: Valeria Villari
Published: April 2007
Comments
http://adsoftheworld.com/media/print/audi_gold_palette
Mi dis piace, amici. (Quite possibly AotW fans.)
>>>> That's not an ad. THIS is an ad.
Is this an ad for Saab or all convertibles?
Have everyday a diffrent ceiling......it is a sad day for copywriters everywhere.
---
...and let the poets cry themselves to sleep. And all their tearfull words would turn back into steam
It's always a sad day for copywriters, we're a miserable bunch. :)
Then I'll fit in nicely... thinking about switching.
Join me, elle.
I'm a bi-creative.
Writer/AD. Visualiser/Righter.
Call it what you will.
Best of both worlds!
Hey! Don't knowck in until... :D
>>>> That's not an ad. THIS is an ad.
Sounds like what I already do. Maybe I'll have to accept my bi-creativity. How do you come out of that closet?
There. You have one foot out, already.
That's enough.
We need to keep a bit of mystery! ;D x
>>>> That's not an ad. THIS is an ad.
I would assume it's been translated for our benefit (the ad community). Still not a good excuse for such terrible grammar.
I've never refered to the roof of my car as a "ceiling". Probably just poor translation? I don't like ads that are "see what it is and say what it is" give me something to chew on for crying out loud!
I don't think it needs a line at all. It's much better without one. I can understand what it means without being told. That's the mark of a good ad.
If you excuse me now, I'm going to go buy a new ceiling.
So this is an ad for convertibles!?
Hey! Yoda's real name is Valeria! Pwnd!
Another pantone palette ad?
I'm afraid so. The new rule is, when you can't come up with anything, use the palette! It's genius.
LOL!
I quite like the idea, but I agree with B128 (what a catchy name!) that this could be for any convertible.
It makes me want to buy a convertible but I would get a cool one, fuck SAAB.
This isn't very good at all.
"the roof comes off" what else??
3/10
.........Henry. Jones. Junior!........I like Indiana....... We named the dog Indiana
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