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22 comments

jmcho's picture
jmcho
278 pencils

nice idea and subtle, but clever execution.

ellehcimeo's picture
ellehcimeo
3522 pencils

when i'm not paying attention to something, it's invisible, not shrunk. i don't know. i'm getting a disconnect here. could be because i went to the dentist today and got so much praise for my excellent home oral hygiene and now my ego is inflated.

fersvax's picture
fersvax
1237 pencils

Maybe there's still anesthesia on your organism.

FER.

Joe76's picture
Joe76
772 pencils

hahaha :)

addyhoch10's picture
addyhoch10
2592 pencils

this is not that bad. i think the idea was that the viewer of the ad can't see the truck right away. actually i didn't see it in the smaller pic for a second. now imagine what would have happened in real life!! i would have crushed this little truck with my tricycle and the cute little midget driver in it!

anyway, congrats to you for your good teeth

msred's picture
msred
491 pencils

maybe just the shadow of the truck on the ground would've worked?

Rog's picture
Rog
6094 pencils

A relevant message, cleverly answered.
When you're driving and you're not paying attention...everything else is peripheral.
You just haven't noticed it yet.

>>>> That's not an ad. THIS is an ad.

Endeio's picture
Endeio
270 pencils

This is not bad, but it's an ordinary ad.

slim's picture
slim
1047 pencils

It's basically the same idea as those ads that picked up at Cannes last year/year before for the windows that reduced external sound. Showed rubbish collectors pushing tiny bins, guy with a small lawnmower, etc. I could dig them out but it would be too much trouble for my lazy mouse finger, and besides, I need to go get breakfast.

kre8's picture
kre8
989 pencils

need to go to b'fast, or need to go for a tantra class?

slim's picture
slim
1047 pencils

He's a dead man.

kre8's picture
kre8
989 pencils

haha.

me thinks's picture
me thinks
722 pencils

Okey-dokey. Not my cup of tea.

itrots's picture
itrots
12 pencils

A little bit too far.

Twombl's picture
Twombl
184 pencils

I don't get your dubts: this is a great campaign.

tiny_wordz's picture
tiny_wordz
325 pencils

luvly camp that delivers on strategy and creativity. i'm so jealous!!!

Tim Weasle's picture
Tim Weasle
72 pencils

Poor bastard who had to get up early on Sunday morning to shoot this one.

whitewhite's picture
whitewhite
253 pencils

of course not a gorgeous one.but still convyes the idea very well.there's no room for confusion,
i think.

Twombl's picture
Twombl
184 pencils

I love them (not only beacuse they were awarded everywhere). Belli!

Disco Munky's picture
Disco Munky
3900 pencils

Very clever. Maybe a little too clever but that's not a bad thing.

Doin' it for the points

addyong's picture
addyong
155 pencils

CUTE!!!

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