After two drinks, your attention while driving will diminish by up to 76%. Saab invites you to drive responsibly.
Agency: Leagas Delaney, Italy
Creative directors: Stefano Campora, Stefano Rosselli
Art Director: Eustachio Ruggieri
Copywriter: Michelangelo Cianciosi
Photographer: Fulvio Bonavia
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24 Comments
nice idea and subtle, but clever execution.
when i'm not paying attention to something, it's invisible, not shrunk. i don't know. i'm getting a disconnect here. could be because i went to the dentist today and got so much praise for my excellent home oral hygiene and now my ego is inflated.
Maybe there's still anesthesia on your organism.
FER.
hahaha :)
this is not that bad. i think the idea was that the viewer of the ad can't see the truck right away. actually i didn't see it in the smaller pic for a second. now imagine what would have happened in real life!! i would have crushed this little truck with my tricycle and the cute little midget driver in it!
anyway, congrats to you for your good teeth
maybe just the shadow of the truck on the ground would've worked?
Nice execution, but I don't dig the idea.
You're right, things doesn't shrink if you don't pay attention...there's a bit of disconnection here
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The Ad Mad
C'mon! It's the attention that diminishes. The diminished truck represents the attention. Are you a client now?
A relevant message, cleverly answered.
When you're driving and you're not paying attention...everything else is peripheral.
You just haven't noticed it yet.
>>>> That's not an ad. THIS is an ad.
This is not bad, but it's an ordinary ad.
It's basically the same idea as those ads that picked up at Cannes last year/year before for the windows that reduced external sound. Showed rubbish collectors pushing tiny bins, guy with a small lawnmower, etc. I could dig them out but it would be too much trouble for my lazy mouse finger, and besides, I need to go get breakfast.
need to go to b'fast, or need to go for a tantra class?
He's a dead man.
haha.
Here I dig it out for you:
http://adsoftheworld.com/media/print/weru_glass_containers
http://adsoftheworld.com/media/print/weru_fans
Okey-dokey. Not my cup of tea.
A little bit too far.
I don't get your dubts: this is a great campaign.
luvly camp that delivers on strategy and creativity. i'm so jealous!!!
Poor bastard who had to get up early on Sunday morning to shoot this one.
of course not a gorgeous one.but still convyes the idea very well.there's no room for confusion,
i think.
I love them (not only beacuse they were awarded everywhere). Belli!
Very clever. Maybe a little too clever but that's not a bad thing.
Doin' it for the points
CUTE!!!
Give Me a Hell Yeah!!!