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Saab safe driving: Children

Saab safe driving: Children
Your rating: None Average: 2 (1 vote)

After two drinks, your attention while driving will diminish by up to 76%. Saab invites you to drive responsibly.

Agency: Leagas Delaney, Italy
Creative directors: Stefano Campora, Stefano Rosselli
Art Director: Eustachio Ruggieri
Copywriter: Michelangelo Cianciosi
Photographer: Fulvio Bonavia

15 Comments

fersvax's picture 1224 pencils

Smart!!!

FER.

Naddeo's picture 71 pencils

small children = danger
small truck = NO danger

This one I like.

Arato's picture 86 pencils

clever boys.

Arato's picture 86 pencils

or girls!

mrtalented's picture 2175 pencils

this one works better

addyhoch10's picture 2599 pencils

i can already hear their alvin and the chipmunks-like voices

Rog's picture 6110 pencils

...going under your tyres.

>>>> That's not an ad. THIS is an ad.

Rog's picture 6110 pencils

Great reaserach insight in the brief.
A rare beast indeed.

>>>> That's not an ad. THIS is an ad.

amit parekh's picture 283 pencils

very nice

itrots's picture 12 pencils

This one is perfect. The other don't work as well.

Arato's picture 86 pencils

Wouldn't be because a "diminished" truck could be actually a toy truck? So that could not be a danger reference.

drunk dave's picture 1066 pencils

Thunk, thunk, thunk. "What was that?"

Nice idea.

ivan's picture

Hehe!

Have Heart's picture 922 pencils

Very smart.

tiny_wordz's picture 327 pencils

"oh honey, i think it was the smurfs. don't i can never be sure with you moving at 80 miles and hour".
great work!!!

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