Saab safe driving: Children

Saab safe driving: Children

After two drinks, your attention while driving will diminish by up to 76%. Saab invites you to drive responsibly.

Agency: Leagas Delaney, Italy
Creative directors: Stefano Campora, Stefano Rosselli
Art Director: Eustachio Ruggieri
Copywriter: Michelangelo Cianciosi
Photographer: Fulvio Bonavia

Your rating: None Average: 2 (1 vote)

Comments

fersvax's picture

Smart!!!

small children = danger
small truck = NO danger

This one I like.

clever boys.

or girls!

this one works better

i can already hear their alvin and the chipmunks-like voices

...going under your tyres.

Great reaserach insight in the brief.
A rare beast indeed.

very nice

This one is perfect. The other don't work as well.

Wouldn't be because a "diminished" truck could be actually a toy truck? So that could not be a danger reference.

Thunk, thunk, thunk. "What was that?"

Nice idea.

ivan's picture

Hehe!

Very smart.

"oh honey, i think it was the smurfs. don't i can never be sure with you moving at 80 miles and hour".
great work!!!

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