After two drinks, your attention while driving will diminish by up to 76%. Saab invites you to drive responsibly.
Agency: Leagas Delaney, Italy
Creative directors: Stefano Campora, Stefano Rosselli
Art Director: Eustachio Ruggieri
Copywriter: Michelangelo Cianciosi
Photographer: Fulvio Bonavia
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15 Comments
Smart!!!
FER.
small children = danger
small truck = NO danger
This one I like.
clever boys.
or girls!
this one works better
i can already hear their alvin and the chipmunks-like voices
...going under your tyres.
>>>> That's not an ad. THIS is an ad.
Great reaserach insight in the brief.
A rare beast indeed.
>>>> That's not an ad. THIS is an ad.
very nice
This one is perfect. The other don't work as well.
Wouldn't be because a "diminished" truck could be actually a toy truck? So that could not be a danger reference.
Thunk, thunk, thunk. "What was that?"
Nice idea.
Hehe!
Very smart.
"oh honey, i think it was the smurfs. don't i can never be sure with you moving at 80 miles and hour".
great work!!!