S2O Swissvernice Hair Solutions: Hold-up
Keeps hair strong
Agency: TBWA-ISC, Malaysia
Creative Director: Bas Moreu, Ong Shi Ping
Art director: Ong Shi Ping, Tan Giap How
Copywriter: Ong Shi Ping, Tan Giap How
Photographer: Edmund Leong (Untold Images)


11 comments
well done
wooooooow... nice job.
http://mahidhk.blogspot.com/
But,if the hair is strong,how to easily 'pull' out from the head. And that's quite a number thougth..
Why do people want strong hair? (Do people want strong hair?)
I like strong concepts...
much better than the previous ad. i tip my hat to ya fellas.
i get it but i don't really like it. like what markchan was saying. if it's so strong, how could it be pulled/broken that easily so someone could use it?
.... the idea HAS been done to death.
This is a hyperbole. I don't think it really requires over analyzing. On the otherhand I agree that it is a tired concept.
would have been much more interesting if she was using her hair WHILE it was still attached to her head.
original doodles + creative sweat = thinkingfresh.ca
I agree with thinkFRESHdesign. Spot on. That wold have made both the ads more credible and put a smile on the readers face. Especially this one. She could have been throttling him with her hair!
well, the concept might be tired. but the art directionn is very good
Pila
i like it. And i think that ppl do want strong hair, because if u dont have strong hair sooner or later u might not even have hair. Its a nice ad. It works and has a little bit of humor too, which i like.