Rzeczpospolita: Woman

Suddenly it got scary? It's hard to tell when fun becomes disease. Don't try to check it yourself.

Advertising Agency: BBDO Warszawa, Warsaw, Poland
Creative Director: Przemek Bogdanowicz
Art Director: Maria Makowska
Copywriter: Kamil Redestowicz
Photographer: Jacek Kołodziejski
Post-production: Piotr Hołubowicz
Published: March 2009

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20 comments

Guest's picture
Guest

Don't try to check it yourself.... you say what?

kergu's picture
kergu
6785 pencils

uuhh....lo dañó el copy a mi parecer!...

izmild's picture
izmild
770 pencils

Fun becomes diseases??? Don't check yourself?
I'm not sure the copywriting can work...

Davosk's picture
Davosk
4833 pencils

The disease part is right. Alcoholism is considered a disease.

Guest's picture
Guest

Toomuchcopywicz.
Overcomplicatedjski.
Coolideathoughwska.

Guest Commentator's picture
Guest Commentator
58 pencils

reminds me of the smirnof vodka campaign...anyway ppl will refute it...but hey, truth is truth

Guto Araki's picture
Guto Araki
158 pencils

Yes it does... I was gonna say that.

shahid.h's picture
shahid.h
256 pencils

i guess there is a problem in perspective....one can't have the entire face behind the glass...a part may be
and the copy is little disconnected...

Blair Semenoff's picture
Blair Semenoff
651 pencils

Poor copywriting but I like the picture.

StarlaY's picture
StarlaY
310 pencils

I think "when fun becomes an addiction" would be more proper for the copy.Otherwise it becomes lost in translation. Also it reminds me the Smirnoff ads as well.

“Inspiration exists, but it has to find us working.” Picasso.

“Inspiration exists, but it has to find us working.” Picasso.

ukkesz's picture
ukkesz
56 pencils

maybe it's poor because in original it was in polish

Guest's picture
Guest

Yeah. Nice enough visual but the 'Englishing' is a little strained. 'When drinking turns ugly.' Perhaps too literal... maybe go with the bent picture / straight line philosophy and try something like. 'Know when to stop.'

TRICKY's picture
TRICKY
3935 pencils

it reminded me of Smirnof vodka

The man who stops advertising to save money is like the man who stops the clock to save time

Nomad8's picture
Nomad8
204 pencils

It can turn ugly when you drink too much?
I assume this was translated? (And poorly.)
Even if you're exaggerating, showing the entire face through the side of the glass is bit forced. If I'm right that can only happen when you look through the underside of a bottle.

NatalieM's picture
NatalieM
1687 pencils

An interesting take on alcoholism.

-Natalie
www.topolewski.net
http://nataliemarion.wordpress.com

robottttrockkkk's picture
robottttrockkkk
814 pencils

very old

Guest's picture
Guest

The translation es terrible.

slip's picture
slip
919 pencils

but i didn't say anything.

SJB

Guest's picture
Guest

WTF????? Terrible!

Majewa's picture
Majewa
18 pencils

Professionalism of the photographer.
One can see it.

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