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Agency Network: 
Published/Aired: 
March 2009
Description: 

Print advertisment created by BBDO, Poland for Rzeczpospolita, within the category: Media.

Suddenly it got scary? It's hard to tell when fun becomes disease. Don't try to check it yourself.

Advertising Agency: BBDO Warszawa, Warsaw, Poland
Creative Director: Przemek Bogdanowicz
Art Director: Maria Makowska
Copywriter: Kamil Redestowicz
Photographer: Jacek Kołodziejski
Post-production: Piotr Hołubowicz

Comments (22)

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miko1aj's picture
miko1aj
Activity Score 3086

nice one. like it. What has Rzeczpospolita common with it?

Guest's picture
Guest

just like an old smirnoff campaign!!!!!

LeeHarvey's picture
LeeHarvey
Activity Score 3045

EXACTLY like the old Smirnoff campaign. Only worse.

Guest's picture
Guest

Toomuchcopywicz.
Overcomplicatedjski.
Coolideathoughwska.

Guest's picture
Guest

HAHAHA - awesomecommentska!!!

Guest's picture
Guest

Done by JWT Brasil

matks's picture
matks
Activity Score 476

Give the link, it's not fair otherwise. I may comment any work this way. It's been done by DDB Kuala Lumpur in 1987 or JWT Chile in 1991.

icanthink's picture
icanthink
Activity Score 270

nice thought.

Audrius Kubrik's picture
Audrius Kubrik
Activity Score 828

I would certainly lose the "Don't try to check it yourself" line. The idea wanders between DON'T DO THIS and actually supporting AAs who have already done this. It could have been more focused.

matks's picture
matks
Activity Score 476

Copy nicht English gut.

joelapompe's picture
joelapompe
Activity Score 3851

Smirnoff got Lions with this ideas (better done) years ago :-(

http://www.joelapompe.net / Facebook : Joelapompe / Twitter : joelapompe

Guest's picture
Guest

HOW MANY TIMES THE SAME CONCEPT

Boccioni's picture
Boccioni
Activity Score 149

Would work better for fetal alcohol syndrome.

Guest's picture
Guest

Please, it's too much Smirnoff like! Suddenly it got scary? It's rather drugs insight!

The J Man's picture
The J Man
Activity Score 38

The infamous bottle of illusions concept. By the way..."Don't try to check it yourself"? I don't get that part. Someone please enlighten me.

Davosk's picture
Davosk
Activity Score 4815

It wouldn't be so bad if they did mimic the smirnoff campaign a little closer.

Guest's picture
Guest

It's made for daily press not for vodka.

NomadDCLXVI's picture
NomadDCLXVI
Activity Score 443

Every time I see ads with "looking through the alcoholic beverage" solution I remember Smirnoff vodka! That was quite a long time ago, but brilliant.
http://www.youtube.com/watch?v=cbfDGMfXimA

actually one of my most favorite ads ever.

dclxvi

deepside's picture
deepside
Activity Score 177

people should spend time to know what's this ad means,not simple enough

Guest's picture
Guest

i like it and i think the connection with smirnoff was intentional.
But this copy...uff
maybe in the first language was better.

Guest's picture
Guest

kgliut7uln

Majewa's picture
Majewa
Activity Score 18

Good idea!
Super performance.
One is afraid to look into the bottle now.
Applause Men.

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