Rzeczpospolita: Man

Suddenly it got scary? It's hard to tell when fun becomes disease. Don't try to check it yourself.

Advertising Agency: BBDO Warszawa, Warsaw, Poland
Creative Director: Przemek Bogdanowicz
Art Director: Maria Makowska
Copywriter: Kamil Redestowicz
Photographer: Jacek Kołodziejski
Post-production: Piotr Hołubowicz
Published: March 2009

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22 comments

miko1aj's picture
miko1aj
3098 pencils

nice one. like it. What has Rzeczpospolita common with it?

Guest's picture
Guest

just like an old smirnoff campaign!!!!!

LeeHarvey's picture
LeeHarvey
3045 pencils

EXACTLY like the old Smirnoff campaign. Only worse.

Guest's picture
Guest

Toomuchcopywicz.
Overcomplicatedjski.
Coolideathoughwska.

Guest's picture
Guest

HAHAHA - awesomecommentska!!!

Guest's picture
Guest

Done by JWT Brasil

matks's picture
matks
475 pencils

Give the link, it's not fair otherwise. I may comment any work this way. It's been done by DDB Kuala Lumpur in 1987 or JWT Chile in 1991.

icanthink's picture
icanthink
270 pencils

nice thought.

Audrius Kubrik's picture
Audrius Kubrik
828 pencils

I would certainly lose the "Don't try to check it yourself" line. The idea wanders between DON'T DO THIS and actually supporting AAs who have already done this. It could have been more focused.

matks's picture
matks
475 pencils

Copy nicht English gut.

joelapompe's picture
joelapompe
3511 pencils

Smirnoff got Lions with this ideas (better done) years ago :-(

http://www.joelapompe.net / Facebook : Joelapompe / Twitter : joelapompe

Guest's picture
Guest

HOW MANY TIMES THE SAME CONCEPT

Boccioni's picture
Boccioni
149 pencils

Would work better for fetal alcohol syndrome.

Guest's picture
Guest

Please, it's too much Smirnoff like! Suddenly it got scary? It's rather drugs insight!

The J Man's picture
The J Man
38 pencils

The infamous bottle of illusions concept. By the way..."Don't try to check it yourself"? I don't get that part. Someone please enlighten me.

Davosk's picture
Davosk
4833 pencils

It wouldn't be so bad if they did mimic the smirnoff campaign a little closer.

Guest's picture
Guest

It's made for daily press not for vodka.

NomadDCLXVI's picture
NomadDCLXVI
443 pencils

Every time I see ads with "looking through the alcoholic beverage" solution I remember Smirnoff vodka! That was quite a long time ago, but brilliant.
http://www.youtube.com/watch?v=cbfDGMfXimA

actually one of my most favorite ads ever.

dclxvi

deepside's picture
deepside
177 pencils

people should spend time to know what's this ad means,not simple enough

Guest's picture
Guest

i like it and i think the connection with smirnoff was intentional.
But this copy...uff
maybe in the first language was better.

Guest's picture
Guest

kgliut7uln

Majewa's picture
Majewa
18 pencils

Good idea!
Super performance.
One is afraid to look into the bottle now.
Applause Men.

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