Advertisement

Comments (36)

Log in or register to post comments

Highest Rated

IntrepidNavigator's picture
IntrepidNavigator
Activity Score 56

Since when did Guinness' 'Choose Greatness' brand proposition become 'suprisingly smooth' (and literally smooth no less) at that? It's a weak scam that does nothing for the brand.
Oh, Kuala Lumpur. OK, that explains it.

This ad with it's literal proposition for Guinness probably would have worked the awards in the 60's. When 'branding' wasnt so sophisticated yet, and 'smoothness' was a big literal part of the brand proposition. But Guiness advertising (and branding) has moved away from this literal interpretation (well, at least in the western hemisphere). This doesn't sync (hence a bad ad). The "Good Things Come To Those Who Wait" was a superb brand direction, that was a relevant to both product and consumers, with superb creative expressions of the strategy.

This ad keeps the global 'Choose Greatness' tagline, but there's nothing about the tagline in the ad.

hrd2mpress's picture
hrd2mpress
Activity Score 62

guinness...now in a tin can!

imke's picture
imke
Activity Score 472

Does it mean smooth like a tin?

-Where is the impossible?

www.mikeyonjan.blogspot.com

brainzed's picture
brainzed
Activity Score 652

Isn't it the guy from "wizard of Oz" who's looking for a heart?
Does it mean "so smooth that you get a heart"?

uh?????

Jumo's picture
Jumo
Activity Score 592

Agree.

---
Jumo,
Art Director FP7 Morocco

matat's picture
matat
Activity Score 40

so smooth a tin man doesnt need his joints oiled to lift the pint? what the hell is going on in this ad????

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

I normally really like Guinness ads but am not digging this.

I think it would benefit from the line; GUINNESS - Surprisingly shit.

unaquestionediali's picture
unaquestionediali
Activity Score 484

people on this site are able just to say bad things about ads.
no one says it's clever, nice or just good.
i'd like to see your portfolios, you are probably students or CRM writers, frustrated from their works.
that ad is cool, clever and smooth!
that's just my opinion...
;-)
ciao a tutti

miko1aj's picture
miko1aj
Activity Score 3086

hey ragazzo. Actually when You look on very good works You cannot see any critics under them. It happens sometimes here. Ciao!

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

If I like an ad, I'll say so, if I don't I'll say so, and if I don't get it, I'll say so.

Chill out.

-----------------------------
It's only an ad.

fluffy's picture
fluffy
Activity Score 236

If you work as a creative, you have to get used to criticism, sweetie.

matat's picture
matat
Activity Score 40

So im apparantly talentless and frustrated, so please explain what is clever about this ad, what am i missing unaquestionediali ??????

p.s people do say clever ads are clever, look at the calsberg UK poster ads...x

Ad Junkie At Large's picture
Ad Junkie At Large
Activity Score 554

personally i like it, it's simply saying the tin man would rather enjoy a suprisingly smooth beer insted of oiling up all the time, and personally when i come home after work and i feel like all my joints are rusted up a beer always helps me relax

Steve-oh's picture
Steve-oh
Activity Score 8

Exactly. The message is simple. Guinness over oil. This ad works well.

PaulyG_fill in the blank's picture
PaulyG_fill in ...
Activity Score 1148

could also be misconstrued to mean that guinness tastes like oil.

gluebrand's picture
gluebrand
Activity Score 119

True true

Vicky's picture
Vicky
Activity Score 375

Well, looks like the tin man finally found his heart...in the bootom of a beer glass.

TopJeff's picture
TopJeff
Activity Score 479

Two thoughts.... 1) I agree with PaullyG_fill that this makes Guinness seem like oil and
2) Unless I'm the only Futurama fan using this site, there must be other people laughing at a robot drinking beer!

Jeff

---------------------
TopCreatives, the premier online community for creative pros.

brainzed's picture
brainzed
Activity Score 652

hahaha! Yes, that's prolly the best explanation!
Bender ruuuuules!

goozano's picture
goozano
Activity Score 58

Salud!

afterbyrne's picture
afterbyrne
Activity Score 215

Crap! Come on Guinness !!!

STOP DRINKING AND START THINKING!! .. hold on I like that.

That could be a campaign "Stop Thinking and Start Drinking .... GUINNESS" (COPYRIGHT DAVID BYRNE!!)

raverus's picture
raverus
Activity Score 1476

crap ad, sorry.

Humpty's picture
Humpty
Activity Score 4

Nope. It's good ad. Tin man is rusty. Guinness is smooth. Simple and nicely executed. Bronze Lion winner as well.

Rog's picture
Rog
Activity Score 6082

Lubed. ;)

>>>> That's not an ad. THIS is an ad.

Ant's picture
Ant
Activity Score 64

so smooth he can lift his hand to drink it

hadrianapolis's picture
hadrianapolis
Activity Score 733

not a good idea

aliensprog's picture
aliensprog
Activity Score 6

Not too keen on this.
As for the lighting/textures on the render....I reckon everyone's just moving on because the idea isn't too hot.

mrtalented's picture
mrtalented
Activity Score 2171

introducing guinness grease!

I think Im good tats why Im here's picture
I think Im good...
Activity Score 48

SMOOTH - it's what we call borrowed interest - oil is smooth, guiness is smooth. It's a piece for the awards - dramatise the thought remember, students?

A. J. SMITH's picture
A. J. SMITH
Activity Score 2824

True, but I wouldn't want to think of drinking oil when drinking guinness.

;-E)

-----------------------------
It's only an ad.

Maxwedge's picture
Maxwedge
Activity Score 558

Even if the 3D rendering looks a bit video gamey, I dig this Ad. Composition, colours, the chilled expression of the tin man is A1, something almost timeless about it. Would have been nice if the man was a 'real' metal sculpture...sure they can afford it.
Now I wanna skull back a nice big Guinness, even if it does taste like sump oil.

Guest commenter's picture
Guest commenter

amazing. he´s trying to feel...

Guest's picture
Guest

nice ad, only problem is it might suggest guiness tastes like oil

SlimRich's picture
SlimRich
Activity Score 81

this sucks!

Mongoose's picture
Mongoose
Activity Score 4961

I dont quite get this!

Make the logo Bigger and the black, Darker!

Djenzie's picture
Djenzie
Activity Score 163

don't like it it.
its like they compaire Guiness with Oil.
its even black :p

IntrepidNavigator's picture
IntrepidNavigator
Activity Score 56

Since when did Guinness' 'Choose Greatness' brand proposition become 'suprisingly smooth' (and literally smooth no less) at that? It's a weak scam that does nothing for the brand.
Oh, Kuala Lumpur. OK, that explains it.

This ad with it's literal proposition for Guinness probably would have worked the awards in the 60's. When 'branding' wasnt so sophisticated yet, and 'smoothness' was a big literal part of the brand proposition. But Guiness advertising (and branding) has moved away from this literal interpretation (well, at least in the western hemisphere). This doesn't sync (hence a bad ad). The "Good Things Come To Those Who Wait" was a superb brand direction, that was a relevant to both product and consumers, with superb creative expressions of the strategy.

This ad keeps the global 'Choose Greatness' tagline, but there's nothing about the tagline in the ad.

Advertisement