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Published/Aired: 
December 2010
Description: 
Advertising Agency: Leo Burnett, Moscow, Russia
Creative Director: Mikhail Kudashkin
Copywriter: Alexander Ovsyankin
Art Director: Mikhail Yarovikov
Other credits: Dmitry Jakovlev, Assia Boukhnina, Viktoria Prokopavichute, Kirill Sirotin

Comments (12)

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Highest Rated

Guest's picture
Guest

Those are not business cards, but classified ads

Jaap Grolleman's picture
Jaap Grolleman
Activity Score 6992

I think it's great and very original. I do wonder if it'll lead to many book sales though.

JeffP's picture
JeffP
Activity Score 810

Like it. I'd say the people susceptible to read books but don't, might get triggered.

CuriousPencil's picture
CuriousPencil
Activity Score 4225

Neat idea to turn authors and their works into business cards; very clever to link it with the 'advice' reverse of the card. Good work.

Guest's picture
Guest

Those are not business cards, but classified ads

Guest's picture
Guest

nice

Guest's picture
Guest

I like it, I think it could do a lot of good to bring the "classics" back to the forefront. There are so many books being constantly published it can be daunting to choose just one to read, but letting people know there are certain books they NEED to read could very well encourage them to get back into reading on a regular basis, just by picking up one of those classics.

morse's picture
morse
Activity Score 17364

I agree, this is great. I've read it all.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

sirvan's picture
sirvan
Activity Score 29860

Beautiful, and poignant. Good solve. Bravo.

+++

"I love some things, and don't love some other things."

Guest's picture
Guest

I'd love to love reading but I can't, it's too boring.

tirthomitro's picture
tirthomitro
Activity Score 2758

classic!

they showed me a picture & i laughed
dignity has never been photographed

Janae's picture
Janae
Activity Score 385

good job. i like it.

Dzsoi's picture
Dzsoi
Activity Score 8114

Hats off, intelligent, original concept perfectly developed!

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