Runnerspoint: Antagonist
Your strongest antagonist owns thousand of meters. Nevertheless he doesn't give a single one to you.
Advertising Agency: Jung von Matt/ Alster, Hamburg, Germany
Creative Directors: Thim Wagner, Daniel Frericks
Art Director: Florian Zwinge
Copywriters: Caroline Schubiger, Ramin Schmiedekampf
Illustrator: Florian Zwinge
Account Managers: Alexandra Beck, Julia Krömker
Published: December 2007
Comments
Am I being dumb? Can somebody explain please? What's Runner's Point?
Runnerspoint is an online shopping center... got it babe?
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Everartz
| Everartz |
the whole campaign is a master piece at art direction for me... but the idea and the relation with a shopping center is tooooo forced...
Jung von Matt uses "Runner's point" as a client because it's the closest real client they got to NIKE, ADIDAS, ASICS, etc...
So, think of it as a fake NIKE ad...
Nice art work, though...
Isn't it "thousands" of meters?