Runnerspoint: Antagonist

Runnerspoint: Antagonist

Your strongest antagonist owns thousand of meters. Nevertheless he doesn't give a single one to you.

Advertising Agency: Jung von Matt/ Alster, Hamburg, Germany
Creative Directors: Thim Wagner, Daniel Frericks
Art Director: Florian Zwinge
Copywriters: Caroline Schubiger, Ramin Schmiedekampf
Illustrator: Florian Zwinge
Account Managers: Alexandra Beck, Julia Krömker
Published: December 2007

Your rating: None Average: 4.4 (8 votes)
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Comments

Submitted by but_why on Mon, 2008-03-17 18:25.

Am I being dumb? Can somebody explain please? What's Runner's Point?

everartz's picture
Submitted by everartz on Tue, 2008-03-18 02:55.

Runnerspoint is an online shopping center... got it babe?
--
Everartz

Submitted by talay on Tue, 2008-03-18 05:53.

the whole campaign is a master piece at art direction for me... but the idea and the relation with a shopping center is tooooo forced...

Submitted by EvilSquall on Tue, 2008-07-08 03:12.

Jung von Matt uses "Runner's point" as a client because it's the closest real client they got to NIKE, ADIDAS, ASICS, etc...

So, think of it as a fake NIKE ad...

Nice art work, though...

Submitted by Existantia on Tue, 2008-03-18 15:17.

Isn't it "thousands" of meters?

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