Comments (14)

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Davosk's picture
Activity Score 4815

Making things to look like a Guiness beer is getting too predictable. It's like the Absolut bottle. Tired.

dog-fleas-in-davosk's picture
Activity Score 6

Ivan, can you take this boring sourgrape outta here, please.

Davosk's picture
Activity Score 4815

When people start to use my login name as part of theirs, it's very flattering no matter how nasty they think they're being.
It's better to be noticed than to not be.
Yooou guuuys.

andrej dwin's picture
andrej dwin
Activity Score 937

well, they've got this longtime concept (just like absolut had).
your comment actually points out something interesting about ad creativity (or it's perception).
to be considered truly original, you have to innovate as much as possible. and having a concept isn't much of help in this respect.
on the other hand, a concept is exactly what helps the ads work in real world. because if you look at it (even if you've just seen it as a tiny thumbnail before you've clicked on it), you instantly know what it is advertising. that's what I call good creativity (among with a bunch of other criteria that has to be met first).
also, absolut, the economist, guiness, apple's think different (?)... these campaigns are the most popular among creatives and I'd go as far as to claim that's exactly because they weren't a one-off print idea, but a hell of a creative concept.
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axelk's picture
Activity Score 286

true. but still this is very good.

ispeak's picture
Activity Score 90

nice. If i want to imagine the head band as froth too.

Bakunin's picture
Activity Score 85

did that man had a strong sunbath?

kurtberengeiger's picture
Activity Score 7318


Rog's picture
Activity Score 6082

Tend to agree with Davosk.
Not one of their best.

>>>> That's not an ad. THIS is an ad.

joanna gorilla's picture
joanna gorilla
Activity Score 88

Agree with you, Rog

down syndrome davosk's picture
down syndrome davosk
Activity Score 24


supertrooper's picture
Activity Score 20

Corker. Wish I'd done it.

bara bara baez's picture
bara bara baez
Activity Score 148

I has a dream ... I wish I has done it.

iT-iS-i's picture
Activity Score 1721

The ears are a bit of a bummer... But none the less, still guinness.

iT-iS-i, like an upside down ! mark.

:: Put your ears against the ground so i can walk over what you heard::

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