May 2014

Print advertisment created by Miami Ad School, United States for Rubbermaid, within the category: House, Garden.

Made to do what hands wouldn't.

Advertising School: Miami Ad School, New York, USA
Art Directors / Copywriters: Frank Garcia, Giulia Magaldi
Photographer / Designer: Nader Elsaeed

Comments (13)

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Uncertain's picture
Activity Score 568


Uncertain | Assumption is the Mother of All Fuckups

Fioreto's picture

Silly, sloppy and disrespectful.

Pete R.'s picture
Pete R.
Activity Score 3412

The brand would never agree to this if it was a real campaign.

I need a name for this?'s picture
I need a name f...

Are you trying to be unique by offending people? Come on, at least use your education for something!

abake's picture
Activity Score 1264

Go back to school.
Oh wait, you are in school...

Pierre B.'s picture
Pierre B.

Silly, disrespectful... insolent

Shawali's picture
Activity Score 8442

Stupid and ridiculous.

No one cares about child labor, eye donation or saving the Earth: NO PSA!!!

mubarak's picture

calm down guys, why so serious

mubarak's picture

i think the idea and the copy is fantastic "what hands wouldnt do" nice

disgustinguished's picture
Activity Score 4

These are not real ads, they are student ads. Would a client buy this? Of course not. Students are asked to concept campaigns for mundane products in order to train them to think conceptually. While most on here focussed on things designed to illicit the very response they gave, the students succeeded in what they were tasked to do. And guess what? Not only will this campaign help them get a job, but they've now been published in AOTW which will open doors for them.

Art_Work's picture
Activity Score 29

You are either a student or not in advertising because you have no idea what you're talking about. Coming up with ideas that will piss people off and make them hate the brand all for the sake of "trying" to creative will not help them get a job. The only thing it will show Creative Directors is that they have no taste when it comes to good advertising. If you work under the impression "any press is good press" then don't bother finishing school because you will not get hired.

disgustinguished's picture
Activity Score 4

Not a student, and I am in advertising. And having an opinion on a subjective topic doesn't mean I "don't have any idea what I'm talking about." You're obsessing over the executions. I simply defended how they arrived at the concept: Simple product approached and executed in an unpredictable way. In other words, the type of thinking that every client says they want until you present it to them and they go back to what's safe. Obviously these ads go too far, but I don't care what the student thinks, I care how they think. If you prefer rubber glove ads with moms, toilets, raw chicken and babies, just put on a blindfold, some "mom approved" rubber gloves, and reach into dumpster of portfolios. Best of luck.

VeronicaFranco's picture
Activity Score 789

Risky? Sure
Terrible? Ummmm... Actually, I really don't think it is THAT bad