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RTA- Roads & Transport Authority of Dubai: Floating bridge
Advertising Agency: Impact BBDO, Dubai, UAE
Creative Director: Andres Vergara
Art Director / VFX: Kosta Zdravkovic
Copywriters: Karim Kazan, Stephen Pollock
Client Service Director: Jimmy Shrabeeye
Published: November 2007
Comments
nice 3D work, but else it's completely boring and lacking an idea.
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Yeah what's the go?
So its singapore or malaysia...oops its dubai.. ok, where is the idea!!! boring campaign
I ldon't mind the art direction and i live in dubai so it would stand out! i don't agree that all advertising needs a strong concept, this is simple advert that communicates a clear message to the people of Dubai, that don't worry more buses are coming etc etc.. i think it does it's job, ok it won't win anything but it communicates a clear message in a clean fairly unique style for Dubai.
good ;point man...
(my Life Is Design & Design Is my LIFE)
agreed. It does its job and as pointed out its essentially for the people do Dubai. But from the Art POV I think the idea of 'Flating' could have been well communicated with the use of the colour blue or ocean green which compliments both water and sky and thereby ' hugeness, floating etc etc. also the #D would have stoodout.
Thats my take!!
...I thought about it again and it still blows balls.
Are you serious, apart from the CGI work, this is not worthy of any advertising platform.
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