April 2008
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Also From This Campaign (2 items)


We help deal with all kinds of animals.
Nearly 57% of domestic abuse victims delay seeking help, fearing if they do, their pets will be harmed. Through our Pet Protection programs, the RSPCA ensures these women get the help they need by looking after their pets.

Advertising Agency: The Campaign Palace Sydney, Australia
Executive Creative Director: Paul Fishlock
Art Director: Thom Davy
Typographer: Thom Davy
Photographer: Andreas Smetana
Copywriter: Laurie Ingram
Other Additional Advertising Agencys: Kristen Castree, Jeremy Graham, Suzanne King, Amanda Redgrave, David Hartmann

Comments (9)

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Helrazor's picture
6 Activity Scores

I love these ads. This one in particulate got me with the tag line "we deal with all kinds of animals" I can easily imagine a hand being placed gently on her shoulder by the organisation!
One of the first signs of severe violence towards other people is early signs of how they treat insects and later, animals. Stopping it early not only deals with violence against animals but also violence against people!