RSPCA: Rabbit
Pets aren't toys. Please think before you buy your child a pet.
Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Director: John Lam
Copywriter: Laurie Geddes
Retoucher: Marcus Thyer
Typographer: Jeffrey Oley
Photographer: Sean Izzard
8 Comments
nC
not attractive graphic but good idea.
and i like the tag which is very related to the toy-rabbit.
nC
I agree nC
http://jazarah.net/blog/
i dont like the art but thought is nice.
you said what i wanna say...
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Everartz
| Everartz |
http://blog.coolz0r.com/2006/10/02/a-dog-is-for-life/
very very effective copy, and the concept also.I liked it. Its currect. Well done, but only the execution is a bit week.Little bit zoom to the point. Very nice.
I am a student.
Nice art direction.
JWT Sydney certainly has an awesome scam budget.
Totally obvious. "Pets aren't toys" and you show a pet made into a toy. C'mon! Please c'mon! A copy should complement a visual and viceversa, a direct description is just plain. Poor effort. I also don't get why are the pictures so dark.