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RSPCA: Rabbit

RSPCA: Rabbit
Your rating: None Average: 3.6 (16 votes)

Pets aren't toys. Please think before you buy your child a pet.

Advertising Agency: JWT Sydney, Australia
Executive Creative Directors: Jay Benjamin, Andy DiLallo
Art Director: John Lam
Copywriter: Laurie Geddes
Retoucher: Marcus Thyer
Typographer: Jeffrey Oley
Photographer: Sean Izzard

Comments

nC's picture 50 pencils

nC
not attractive graphic but good idea.
and i like the tag which is very related to the toy-rabbit.

nC

jazarah's picture 1272 pencils
rony.wany's picture 50 pencils

i dont like the art but thought is nice.

everartz's picture 5352 pencils

you said what i wanna say...
--
Everartz

| Everartz |
Art direction and old school death metal.
www.everartz.blogspot.com | myspace.com/inkill

niranjanhg's picture 211 pencils

very very effective copy, and the concept also.I liked it. Its currect. Well done, but only the execution is a bit week.Little bit zoom to the point. Very nice.

I am a student.

bertie's picture 48 pencils

Nice art direction.

JWT Sydney certainly has an awesome scam budget.

vekialvivo's picture 32 pencils

Totally obvious. "Pets aren't toys" and you show a pet made into a toy. C'mon! Please c'mon! A copy should complement a visual and viceversa, a direct description is just plain. Poor effort. I also don't get why are the pictures so dark.

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