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Agency: 
Published/Aired: 
October 2009
Description: 

Advertising Agency: GPYR Brisbane, Australia

Print advertisment created by GPYR, Australia for RSPCA, within the category: Public Interest, NGO.

Show us some love. We'll return the favor. RSPCA

Creative Directors: David Joubert, Piet Human
Art Director: Adam Gower
Copywriter: Andrew Thompson
Retouch: John Shard
Account manager: Jess Hughes

Comments (19)

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Highest Rated

mediajunkie's picture
mediajunkie
Activity Score 26

the point is not whether those in advertising will get it - will the reader/viewer get it? i certainly don't...

Guest's picture
Guest

What does this mean? I can guess, but on the surface it kind of means "Hey Pets, we'd love you if you didn't track mud on the floor." Who are "us" and "we?" Pets, owners, the RSPCA? Very confusing.

Rabubi's picture
Rabubi
Activity Score 560

Not confusing at all, Guest.
Not really sure what you are talking about.

Guest's picture
Guest

But way too literal!!!

Guest's picture
Guest

What does this ad mean?

a) Show your pets some love. Your pets will return the favour. (This visual does not pay off this idea at all.)
b) Show the RSPCA some love. The RSPCA will return the favour.
c) Show your pets some love. The RSPCA will return the favour.
d) Allow the RSPCA to show your pets some love. Your pets will love them for it.
e) None of the above.

Is the visual supposed to be a good thing or a bad thing? The dog is voluntarily cleaning up after himself because he's loved? Or is he unloved and he's trying to clean up after himself to become loved? In all three of these ads, the pet is cleaning up after itself. I have yet to find a pet who demonstrates its love to me in this manner. And yet, all three "ideas" use this device, so I guess it has some meaning that is unclear. This ad is to cunning to be understood.

JPhilly's picture
JPhilly
Activity Score 173

Yeah, this is REALLY obvious to me. Us and we=the pet! Nice ad, and very cute dog!

Guest's picture
Guest

Does a dog have five fingers?

CurryJ's picture
CurryJ
Activity Score 955

A dog may not have five fingers....a glove sure does.

================================================
I think; therefore I am

Guest's picture
Guest

I wish I had done these. They are just awesome.

Guest's picture
Guest

Great work, boys. You've nailed it. To all the people who don't get it, please quit from advertising right now. Stick to digging holes or something.

Wildy

mediajunkie's picture
mediajunkie
Activity Score 26

the point is not whether those in advertising will get it - will the reader/viewer get it? i certainly don't...

LeeHarvey's picture
LeeHarvey
Activity Score 3045

Normally I'd say the only good dog is a dead dog* but where can I get one of these?

*before you petlovers start posting your angry comments; I was just kidding

Oh by the way, nice ad! 8/10

Audrius Kubrik's picture
Audrius Kubrik
Activity Score 828

Freakish.

Guest's picture
Guest

What is the insight here?

spacecadetglow's picture
spacecadetglow
Activity Score 247

this makes no sense. i get the "concept" but it is too far-fetched to be effective. at most, it elicits an "aww, cute/funny" response.

Guest's picture
Guest

Spacecadetglow - are you a client? Seriously? Have you not heard of exaggeration being used in advertising?

Guest's picture
Guest

exaggeration is great when it makes a point. when there is no idea in the ad, what is the point of exaggeration?

everartz's picture
everartz
Activity Score 7609

good work... i like the direct connection

| everartz |

Guest's picture
Guest

what direct connection? i should love my pets? i already knew that. what does this ad tell me? what is the insight? a lot of people on this thread are saying they like it, but why?

rolling.stone's picture
rolling.stone
Activity Score 2741

cute dog :)

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