RSPCA: Mop

What does this mean? I can guess, but on the surface it kind of means "Hey Pets, we'd love you if you didn't track mud on the floor." Who are "us" and "we?" Pets, owners, the RSPCA? Very confusing.

Not confusing at all, Guest.
Not really sure what you are talking about.

What does this ad mean?

a) Show your pets some love. Your pets will return the favour. (This visual does not pay off this idea at all.)
b) Show the RSPCA some love. The RSPCA will return the favour.
c) Show your pets some love. The RSPCA will return the favour.
d) Allow the RSPCA to show your pets some love. Your pets will love them for it.
e) None of the above.

Is the visual supposed to be a good thing or a bad thing? The dog is voluntarily cleaning up after himself because he's loved? Or is he unloved and he's trying to clean up after himself to become loved? In all three of these ads, the pet is cleaning up after itself. I have yet to find a pet who demonstrates its love to me in this manner. And yet, all three "ideas" use this device, so I guess it has some meaning that is unclear. This ad is to cunning to be understood.

Yeah, this is REALLY obvious to me. Us and we=the pet! Nice ad, and very cute dog!

Does a dog have five fingers?

A dog may not have five fingers....a glove sure does.

I wish I had done these. They are just awesome.

Great work, boys. You've nailed it. To all the people who don't get it, please quit from advertising right now. Stick to digging holes or something.

Wildy

Normally I'd say the only good dog is a dead dog* but where can I get one of these?

*before you petlovers start posting your angry comments; I was just kidding

Oh by the way, nice ad! 8/10

Freakish.

What is the insight here?

this makes no sense. i get the "concept" but it is too far-fetched to be effective. at most, it elicits an "aww, cute/funny" response.

Spacecadetglow - are you a client? Seriously? Have you not heard of exaggeration being used in advertising?

good work... i like the direct connection

cute dog :)