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Horse

Agency: 
Published/Aired: 
April 2010
15139
Description: 

Advertising Agency: M&C Saatchi, Melbourne, Australia

Print advertisment created by M&C Saatchi, Australia for RSPCA, within the category: Public Interest, NGO.

Help neglected animals leave their old lives behind. Visit second-chance.com.au
RSPCA for all creatures great & small.

Creative Director: Steve Crawford
Deputy Creative Director: Doogie Chapman
Art Director: Lana Daubermann
Copywriter: Stephen Justice
Retoucher: Ed Croll
Account Manager: Helen Walker

Comments (10)

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Adaddicted's picture
Adaddicted
Activity Score 3435

seems he is not happy with his new life!

withalltherespects

morse's picture
morse
Activity Score 17867

Very nice photoshop work.

.. / .-.. --- ...- . / .- -.. ...- . .-. - .. ... .. -. --.

Jon-Paul Mountford's picture
Jon-Paul Mountford
Activity Score 890

I'd say the horse (and the dog) could show a little more enthusiasm for their new life.

Could have been pushed a little further toward activities the animals enjoy (jumping running etc..etc..) as the breaking through the skin thing has been done quite a lot for humans.

Appolonia's picture
Appolonia
Activity Score 298

mmmmm...na! and i agree , he doesnt seem happy with his new life

perromalo's picture
perromalo
Activity Score 429

I love the picture

Molecule's picture
Molecule
Activity Score 435

thsi has been done for United Way, and better. not enough difference between old horse and new horse.

Aphex's picture
Aphex
Activity Score 264

COBRAHORSE!!!

"Si eres buen copy, presiona alt + F4"

rajesh_keyaar's picture
rajesh_keyaar
Activity Score 236

nice idea

pwucel's picture
pwucel
Activity Score 158

Idea is great... but it does not synchronize to the message... well creative is not A to A or B to B, at least related! Does horse and dog changed skins? May be a snake! They feel-off naturally and leave their old life. ( RSPCA for all creatures great & small! )

BLACKPIXEL's picture
BLACKPIXEL
Activity Score 468

too gud

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